Social Media & The Islamic State
Can Public Relations Succeed Where Conventional Diplomacy Failed?
de Ella Minty
Sobre o livro
Can Public Relations Succeed Where Conventional Diplomacy Failed. This book examines how social media has transformed extremist discourse. Drawing on ISIS and their sophisticated use of social media platforms and PR concepts, it explores the ways in which the outfit was able to recruit, mobilise and spread fundamentalist propaganda in regions where it had little physical presence.