Rethinking The Sales Force
Redefining Selling To Create And Capture Customer Value
de John Devincentis e Neil Rackham
Sobre o livro
Sales forces that simply communicate value to customers are doomed to fail - sales must begin to create customer value to survive. Suitable for sales and marketing executives, this guide helps sales forces rethink and retool their selling strategies by introducing an insight for winning in the new marketplace.