Reinventing Business Models
How Firms Cope With Disruption
de Henk Volberda, Kevin Heij e Frans A.J. Van Den Bosch
Sobre o livro
Re-inventing Business Models concentrates on the how and when of business model innovation. It provides managers with menus to outperform competitors and helps them choose between improving the existing business model and radically renewing it. The conclusions are supported by the authors' own research and case studies.