PROMOTION AND INTEGRATED MARKETING

de Richard J. Semenik
idioma: inglês
Marca: Cengage Learning, março de 2001 ‧
51,66€
Rather than focusing primarily on advertising, this textbook shows students how to achieve desired goals by integrating advertising, personal selling, sales promotion, sponsorship, direct marketing, point-of-purchase, public relations and Internet communications.

PROMOTION AND INTEGRATED MARKETING

de Richard J. Semenik

Propriedade Descrição
ISBN: 9780324062533
Marca: Cengage Learning
Data de Lançamento: março de 2001
Idioma: Inglês
Páginas: 582
EAN: 9780324062533