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PROMOTION AND INTEGRATED MARKETING
PROMOTION AND INTEGRATED MARKETING
idioma: inglês
Marca:
Cengage Learning, março de 2001 ‧
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51,66€
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SINOPSE
Rather than focusing primarily on advertising, this textbook shows students how to achieve desired goals by integrating advertising, personal selling, sales promotion, sponsorship, direct marketing, point-of-purchase, public relations and Internet communications.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9780324062533 |
| Marca: | Cengage Learning |
| Data de Lançamento: | março de 2001 |
| Idioma: | Inglês |
| Páginas: | 582 |
| EAN: | 9780324062533 |
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