A New Approach To Profits, Growth And Renewal
de Suvit Maesinsee, Suvit Maesincee, Philip Kotler e Dipak C. Jain
Sobre o livro
The authors of this volume show readers how to combine the old tools and strategies of marketing with all the new digitally enabled ones. Topics include: formulating a market-renewal strategy, identifying market opportunities, and achieving profits and growth through market renewal.