The "MAP - Moving along Alignments and Paradoxes" model introduces a new and innovative conceptual way of interconnecting simultaneously various factors that contribute for the success of any business, presenting an overall result of the conjunction of all factors in an integrated and easy to read and understand manner.
The model is composed by six matrices that represent two groups of interest for any business. The first group contains the "product value" for consumers, the "market dimension" where the business operates and the "effort" that the organization spends in order to innovate the product.
The second group integrates the "potential margin" that the product can provide and the "potential profit" that may come from the business with the "strategy" that will better fit the market. These six factors, analysed in an integrated manner, and also interconnected among them through direct relationships, provide management with a simple, pragmatic and clear vision of their businesses. The book explains the technical aspects that support the connectivity among the six matrices and gives practical examples with case studies in which the author has been involved along his professional life.
The model provides a tremendous potential of information that can be connected to other concepts and models, making possible to managers to have a much vast capacity of analysis to support any business strategy formulation. Many entrepreneurs and managers who have used the model confirm the importance of the concept and model in the formulation of new successful strategies for their businesses.