Intellectual Property And Financial Markets
A Valuation And Commercialization Handbook
de James Malackowski e Courtney Smith
Sobre o livro
Focuses on increasing the bottom-line as a result of IP using such methods as brand securitization, enforcement litigation, patent sale/license back, and more. This book equips executives and finance professionals to understand the various markets for IP. It offers techniques for intellectual property valuation and commercialization.