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BRAND MANAGEMENT WITH BRAND METRICS
idioma: inglês
Marca:
Cengage Learning, outubro de 2005 ‧
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33,11€
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SINOPSE
Providing a roadmap on how brands are built (and destroyed), this resourceful book delivers rigorous metrics that allow brand-building investments to be effectively evaluated and managed financially. It also addresses brand metrics for different audiences - investors, senior managers, brand managers, sales forces, and employees.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9781587992049 |
| Marca: | Cengage Learning |
| Data de Lançamento: | outubro de 2005 |
| Idioma: | Inglês |
| Páginas: | 300 |
| EAN: | 9781587992049 |