BRAND MANAGEMENT WITH BRAND METRICS

de William Neal e Ronald G. Strauss
idioma: inglês
Marca: Cengage Learning, outubro de 2005 ‧
33,11€
Providing a roadmap on how brands are built (and destroyed), this resourceful book delivers rigorous metrics that allow brand-building investments to be effectively evaluated and managed financially. It also addresses brand metrics for different audiences - investors, senior managers, brand managers, sales forces, and employees.

BRAND MANAGEMENT WITH BRAND METRICS

de William Neal e Ronald G. Strauss

Propriedade Descrição
ISBN: 9781587992049
Marca: Cengage Learning
Data de Lançamento: outubro de 2005
Idioma: Inglês
Páginas: 300
EAN: 9781587992049