Advertising To Children On Tv
Context, Impact, And Regulation
de Barrie Gunter, Carolinie Oates e Marc Blades
Sobre o livro
The growth of TV platforms in terrestrial, satellite, and cable formats will soon move into digital transmission. These all offer opportunities for greater commercialisation through advertising on media that have not previously been exploited. This book looks to the future in considering how effective codes of practice and regulation will develop.