Advertising And The Mind Of The Consumer Livro
What Works, What Doesn'T, And Why
de Alice K. Sylvester e Max Sutherland
Advertising is an established force and yet, just how it works remains something of a mystery. This title reveals the secrets of successful campaigns from a wide range of media. Using well-known international ads as examples, it takes readers into the mind of the consumer and explains how advertising messages work - or not - and why.