A Stakeholder Approach To Corporate Social Responsibility
Pressures, Conflicts, And Reconciliation
de Philip Kotler, Joelle Vanhamme, Francois Maon e Adam Lindgreen
Sobre o livro
Corporate social responsibility has grown into a global phenomenon that encompasses businesses, consumers, governments, and civil society, and many organizations have adopted its discourse. This title provides a comprehensive collection of theories that can lead to an understanding of corporate social responsibility in its various forms.