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Race, Diversity, And Social Mobility In The Public Relations Industry

by Elizabeth Bridgen e Ileana Zeler

~~33,79€~~ 23,65€ 30% OFF

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 This book explores the recent academic and practice-based research and thinking on race, diversity and social mobility within the public relations industry, arguing for the necessity of more transformative actions to address systemic inequities.
ENGLISH

Intercultural Public Relations - Insights From The Middle East

by Ganga S. Dhanesh e Ruth Avidar

~~33,79€~~ 23,65€ 30% OFF

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 This book examines the intricate relationship between culture and public relations within the Middle Eastern context, adopting an interpretive, inductive approach to explore how various cultural dimensions shape the enactment of key public relations concepts.
ENGLISH

Public Relations And Authoritarianism - Resistance And Its Consequences

by Kristin Demetrious

~~75,69€~~ 52,98€ 30% OFF

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 This book traces a resistance to PR from the postwar period that sought to expose it as a dangerous, but little understood political dynamic. It is a valuable reference for students studying media and communication, politics, sociology, cultural sociology, cultural studies and history; and for those working in the communication industries.
ENGLISH

Cultural Transformations - Nigerian Women Leading Public Relations

by Ana Adi e Tolulope Olorundero

~~33,11€~~ 29,80€ 10% OFF

 This book is a groundbreaking exploration of the lived experiences of women in Nigeriaâ€™s public relations industry. Readers will gain a nuanced understanding of how Nigerian women navigate professional barriers, societal expectations, and the evolving demands of the public relations field. Key features include first-hand accounts from practitioners, thematic analyses on emotional labor, mentorship, and leadership challenges, and a metamodern perspective that bridges traditional and contemporary approaches.The book challenges global assumptions about gender in PR while reflecting on Nigeriaâ€™s unique cultural and regulatory context. Combining scholarly rigor with accessible storytelling, it serves as both a learning tool and a call to action for the global PR community, particularly in emerging markets like Nigeria, where gender equity in professional spaces remains a significant challenge.By highlighting strategies for overcoming systemic barriers, the book inspires students, researchers, and professionals to foster greater inclusivity and innovation in communication practices. Moreover, the book will also resonate with policymakers and professional associations focused on equity in the workplace.
ENGLISH

Cultural Transformations - Nigerian Women Leading Public Relations

by Ana Adi e Tolulope Olorundero

~~33,11€~~ 29,80€ 10% OFF

 This book is a groundbreaking exploration of the lived experiences of women in Nigeria's public relations industry. It will inspire students, researchers, and professionals to foster greater inclusivity and innovation in communication practices, and will resonate with policymakers and associations focused on equity in the workplace.
ENGLISH

Race, Diversity, And Social Mobility In The Public Relations Industry

by Elizabeth Bridgen e Ileana Zeler

~~33,11€~~ 29,80€ 10% OFF

 This book explores the recent academic and practice-based research and thinking on race, diversity and social mobility within the public relations industry, arguing for the necessity of more transformative actions to address systemic inequities.
ENGLISH

Race, Diversity, And Social Mobility In The Public Relations Industry

by Elizabeth Bridgen e Ileana Zeler

~~33,11€~~ 29,80€ 10% OFF

 This book explores the recent academic and practice-based research and thinking on race, diversity and social mobility within the public relations industry, arguing for the necessity of more transformative actions to address systemic inequities.
Intercultural Public Relations - Insights From The Middle East

by Ganga S. Dhanesh e Ruth Avidar

~~33,11€~~ 29,80€ 10% OFF

 This book examines the intricate relationship between culture and public relations within the Middle Eastern context, adopting an interpretive, inductive approach to explore how various cultural dimensions shape the enactment of key public relations concepts.
Intercultural Public Relations - Insights From The Middle East

by Ganga S. Dhanesh e Ruth Avidar

~~33,11€~~ 29,80€ 10% OFF

 This book examines the intricate relationship between culture and public relations within the Middle Eastern context, adopting an interpretive, inductive approach to explore how various cultural dimensions shape the enactment of key public relations concepts.
ENGLISH

Artificial Intelligence, Strategic Communicators And Activism

by Chris (Massey University, New Zealand) Galloway, Dean (University Of North Carolina, Charlotte, Usa) Kruckeberg, Lukasz (University Of New South Wales, Sydney, Australia) Swiatek e Marina Vujnovic

~~29,73€~~ 20,81€ 30% OFF

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 This book explores the pressing need for strategic communicators to move from their present, often "cheerleader" role supporting its growth, towards a more critical approach, and develop a role that enables them to counter AI-driven threats to communities and relationships.
ENGLISH

Artificial Intelligence, Strategic Communicators And Activism

by Chris Galloway, Dean Kruckeberg, Lukasz Swiatek e Marina Vujnovic

29,14€ + 10% CARD

 This book explores the pressing need for strategic communicators to move from their present, often "cheerleader" role supporting its growth, towards a more critical approach, and develop a role that enables them to counter AI-driven threats to communities and relationships.
ENGLISH

Artificial Intelligence, Strategic Communicators And Activism

by Chris Galloway, Dean Kruckeberg, Lukasz Swiatek e Marina Vujnovic

29,14€ + 10% CARD

 This book explores the pressing need for strategic communicators to move from their present, often "cheerleader" role supporting its growth, towards a more critical approach, and develop a role that enables them to counter AI-driven threats to communities and relationships.
ENGLISH

Artificial Intelligence, Strategic Communicators And Activism

by Chris (Massey University, New Zealand) Galloway, Dean (University Of North Carolina, Charlotte, Usa) Kruckeberg, Lukasz (University Of New South Wales, Sydney, Australia) Swiatek e Marina Vujnovic

~~74,34€~~ 52,04€ 30% OFF

free shipping

 This book explores the pressing need for strategic communicators to move from their present, often "cheerleader" role supporting its growth, towards a more critical approach, and develop a role that enables them to counter AI-driven threats to communities and relationships.
ENGLISH

Strategic Communication For Startups And Entrepreneurs In China

by Linjuan Rita (University Of Florida, U.S.A.) Men, Yi Grace (Virginia Commonwealth University, U.S.A.) Ji e Zifei Fay Chen

~~33,79€~~ 23,65€ 30% OFF

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 This book presents a comprehensive guide for public relations and communication professionals and entrepreneurs to effectively manage the communication aspects of startups in the context of business in China.
ENGLISH

Public Relations As Public Diplomacy - The Royal Bank Of Canadaâ€™S Monthly Letter, 1943-2003

by Sandra L. Braun

~~37,84€~~ 26,49€ 30% OFF

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 This is a study of the Royal Bank of Canadaâ€™s Monthly Letter, which was initially created in 1920 as a traditional economic newsletter and later evolved quite serendipitously into a publication marvel when, in 1943, it came under the influence of John Heron, journalist and publicist, gaining mass appeal both domestically and abroad.
ENGLISH

Public Relations And Sustainable Citizenship - Representing The Unrepresented

by Debashish (University Of Waikato, New Zealand) Munshi e Priya (The University Of Waikato, New Zealand) Kurian

~~29,73€~~ 20,81€ 30% OFF

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 This book examines how public relations might re-imagine itself as an instrument of "sustainable citizenship" by exploring alternative models of representing and building relationships with marginalised publics that disrupt the standard discourses of public relations.
ENGLISH

Strategic Communication And Ai - Public Relations With Intelligent User Interfaces

by Roland (Bentley University, Us) Hubscher e Simon (Bentley University, Us) Moore

~~74,34€~~ 52,04€ 30% OFF

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 This concise text provides an accessible introduction to Artificial Intelligence and Intelligent User Interfaces (IUIs) and how they are at the heart of a communication revolution for strategic communications and public relations.
ENGLISH

Strategic Communication And Ai - Public Relations With Intelligent User Interfaces

by Roland Hubscher e Simon Moore

33,11€ + 10% CARD

 This concise text provides an accessible introduction to Artificial Intelligence and Intelligent User Interfaces (IUIs) and how they are at the heart of a communication revolution for strategic communications and public relations.
ENGLISH

Public Relations And Online Engagement - Audiences, Fandom And Influencers

33,11€ + 10% CARD

 As media continues to evolve, social media has become even more integral to public relations activities, presenting new opportunities and challenges for practitioners.
ENGLISH

Public Relations And Online Engagement - Audiences, Fandom And Influencers

~~74,34€~~ 52,04€ 30% OFF

free shipping

 As media continues to evolve, social media has become even more integral to public relations activities, presenting new opportunities and challenges for practitioners.
ENGLISH

Public Relations And Sustainable Citizenship - Representing The Unrepresented

by Debashish Munshi e Priya Kurian

29,14€ + 10% CARD

 This book examines how public relations might re-imagine itself as an instrument of "sustainable citizenship" by exploring alternative models of representing and building relationships with marginalised publics that disrupt the standard discourses of public relations.
ENGLISH

Public Relations And Sustainable Citizenship - Representing The Unrepresented

by Debashish (University Of Waikato, New Zealand) Munshi e Priya (The University Of Waikato, New Zealand) Kurian

~~91,92€~~ 64,34€ 30% OFF

free shipping

 This book examines how public relations might re-imagine itself as an instrument of "sustainable citizenship" by exploring alternative models of representing and building relationships with marginalised publics that disrupt the standard discourses of public relations.
ENGLISH

Public Relations As Public Diplomacy - The Royal Bank Of Canada’S Monthly Letter, 1943-2003

by Sandra L. Braun

37,09€ + 10% CARD

 This is a study of the Royal Bank of Canadaâ€™s Monthly Letter, which was initially created in 1920 as a traditional economic newsletter and later evolved quite serendipitously into a publication marvel when, in 1943, it came under the influence of John Heron, journalist and publicist, gaining mass appeal both domestically and abroad.
ENGLISH

Strategic Communication For Startups And Entrepreneurs In China

by Linjuan Rita Men, Yi Grace Ji e Zifei Fay Chen

33,11€ + 10% CARD

 This book presents a comprehensive guide for public relations and communication professionals and entrepreneurs to effectively manage the communication aspects of startups in the context of business in China.
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