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Non-Obvious Guide To Marketing & Branding (Without A Big Budget)

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Non-Obvious Guide To Marketing & Branding (Without A Big Budget)

by Rohit Bhargava

10,18€ + 10% CARD

 An all new updated 2021 edition of the popular original guide to marketing and branding featuring actionable advice that will help you tell a better story, win more customers, earn more loyalty and make more money. Being good at marketing might seem like a dark art. All those in-your-face ads, annoying pop-ups and desperate $497 online training courses make most people hate marketing. But the truth is, every business leader and entrepreneur needs to understand how marketing really works. In this candid guide, bestselling author and award-winning marketing expert Rohit Bhargava offers the ultimate guide to every part of marketing from writing a tagline to building a simple one-page marketing strategy. In this guide, you'll learn: How to get an unlimited marketing budget by doing things that work. The key to creating unstoppable word of mouth for your idea or product. Why it is a mistake to try and be on every social media platform. The secret to buying advertising at a fraction of the ';sticker price.' How to create a tagline that people remember for your business. Fit your entire marketing strategy on one page and maintain your focus. Inspired by real life conversations and experiences with hundreds of business owners and entrepreneurs, as well as the author's 15+ year career leading marketing for some of the most successful brands in the world, this is the rare guide that will skip all the useless definitions, avoid the fluff and cut right to the point to give you the real-life advice you need to hear with an irreverent "non-obvious" perspective you deserve. From downloadable one page guides to real life stories and examples, this guide will give you the inspiration and tools to put together a winning marketing strategy to grow your business - no matter how much you know about marketing already.
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Non-Obvious Guide To Event Planning (For Kick-Ass Gatherings That Inspire People)

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Non-Obvious Guide To Event Planning (For Kick-Ass Gatherings That Inspire People)

by Andrea Driessen

10,18€ + 10% CARD

 Lets face it. Most events are boring. But they dont have to be. This highly actionable, fast-reading guide is chock-full of unconventional, un-borifying tools, ideas and strategies to help you design more captivating and unmissable events for less money and in less time.Whether a veteran, newbie or accidental event planner, youll learn fresh strategies to smartly select speakers, manage logistics, set a content road map, as well as plan and execute rave-worthy events of all types. Inspired by decades of delivering everything from large-scale corporate events to multiple TEDx gatherings, this fun, practical book will transform how you plan your next eventno matter how large or small.Any event can become irresistibly engaging. This book will show you how.SALLY HOGSHEAD, New York Times bestselling author and CEO of How to Fascinate...Fun, creative and pragmatic insights on the why and how of strategic event design...LORIE THOMAS, Certified Meeting Professional, Certified Meeting Manager, Executive at SHWorldwide Events in Seattle, WAThe tips and tools in this guide will make any event more impactful and engaging.BRIGETTE GROSS, Corporate Events ManagerA sampling of what youll learn in this guideWhy are some events memorable while others are forgotten immediately?How can you conquer distraction and truly engage participants?What does itreallytake to uncover the most inspiring speakers, negotiate their participation and create a memorable event?What do TED Talks teach us about events?How can your events be more innovative?How can you handle logistics like a proand manage unrealistic timelines, implausible goals and results-hungry stakeholders?What if attendees remember nothing? Its highly probable unless you do something different.How can you think outside the slide?BONUS: This guide also gives readers quick and easy access to robust online resources, including a reusable Content Map, videos and planning templates that streamline and simplify event planning.
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Non-Obvious Guide To Employee Engagement (For Millennials, Boomers And Everyone Else)

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Non-Obvious Guide To Employee Engagement (For Millennials, Boomers And Everyone Else)

by Jamie Notter

10,18€ + 10% CARD

 Unlock the True Potential of Your WorkforceIf you want your organization to start meeting and exceeding the expectations you have for it, then you need to address the problem of your disengaged workforce. The challenge, however, is that the business world has misunderstood the concept of employee engagement, thus our efforts have been failingdespite years of effort and billions of dollars spent.In this refreshing new book, future-of-work experts Maddie Grant and Jamie Notter reveal a new path for tapping into the power of your people in ways that produce tangible, measurable results. Part of the Non-Obvious Guide series published by IdeaPress, this book will teach you: How to define employee engagement in a way that connects directly to what makes both your organization and your employees more successful. Why engagement surveys are so flawed and how to dig into your culture to go beyond ';symptom' metrics. When to let those Millennials (and others for that matter) hop to a new job after two years, and when to fight hard to keep them. Why culture is more important than engagement and what the relationship is between the two. Real, proven, and actionable advice on how to actually improve engagement. How to drive engagement even if you're not ';in charge of' engagement at your company.
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Non-Obvious Guide To Emotional Intelligence (You Can Actually Use)

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Non-Obvious Guide To Emotional Intelligence (You Can Actually Use)

by Kerry Goyette

10,18€ + 10% CARD

 Today';s leaders are more stressed than ever. Whether you are leading a Fortune 500 company trying to retain top talent, or are an entrepreneur trying to cultivate the next great idea, the current corporate landscape is unpredictable, multi-factored, and complex. This is where the power of emotional intelligence comes in. In this guide, Aperio founder and CEO Kerry Goyette challenges the conventional wisdom of EQ by breaking down the neuroscience of emotional intelligence and offering a bold and applicable new approach. See how emotional intelligence tactics empower you to leverage the impact of emotion, thrive in competitive environments, and prevent fight or flight responses from hijacking your best intentions. Explore ways to leverage EQ to connect with people, add value, and grow your business. IN THIS BOOK YOU WILL LEARN HOW TO: > Improve your decision-making when it matters most. > Navigate change and better manage disruption. > Identify the derailers that may be holding you back. > Trace problems to their roots so they can be solved more easily. > Be agile and thrive in today's chaotic environments. > Shape your company culture to drive loyalty and engagement.
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Non-Obvious Guide To Being More Creative - No Matter Where You Work

by Kathryn Hayden

10,18€ + 10% CARD

 Why do some people seem more creative, and how can you be one of them? How can you have a continuous flow of actionable new ideas at work? What does it take to think differently when you are surrounded by people who don't? This guidebook is filled with useful, immediately actionable advice for applying your best thinking at work. You will learn to harness your creativity so you can: Think more powerfully and originally. Solve problems more effectively. Give feedback that leads to innovation. Spot thinking strengths in yourself and others. Leverage change to your advantage. Turn problems into possibilities. Ask questions that lead to valuable solutions. Make meetings more productive. Get inspired to do your best work. "Uncork all those ideas you've got bottled up inside you with this smart and engaging guide. You'll understand where creativity comes from, what stands in its way (Hello, Impostor Syndrome!), and how to engender creativity in others. Any innovation starts with taking a risk, so take a risk on this book. It will pay off in creative dividends" - Daniel Pink, New York Times Bestselling author of When, Drive, A Whole New Mind "Your ability to be creative under pressure is what separates you from the pack. This book is full of practical tools and tips to help you unleash your creative brilliance." - Todd Henry, author of The Accidental Creative
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Non-Obvious Guide To Working Remotely - (Being Productive Without Getting Distracted, Lonely Or Bored)

by Rohit Bhargava

10,18€ + 10% CARD

 ';Any remote worker would find this book useful.' Booklist An all new updated 2021 edition of the popular original guide to working from home and adjusting to virtual work featuring the best tips and advice from more than 50 top experts.Most books on remote work repeat the same tired advice about being productive while wearing sweatpants. The advice in this book is different. Award winning author Rohit Bhargava reveals the secrets of remote work by curating advice from the experts. In this book, you'll learn: Why trying to recreate a ';home studio' for presentations is overrated. How you can build powerful relationships with people you've never met. The seven rules of virtual meetings that everyone should know. How to look and sound amazing on video, without spending a fortune. Most guides to virtual work pretend like it is better than being face-to-face. It usually isn't. But in today's business world, there are many reasons you need to work remotely or do virtual meetings, from taking parental leave to navigating a global health pandemic. In this short guide featuring a compilation of the best advice and insights from more than 50 experts from dozens of industries, you will learn the keys to being effective from afar. Whether you need to deliver a presentation to a virtual audience or collaborate with a global team, this handy guide will help you be more productive when you cant be there in person. This is not a book that will convince you that you need to work remotely every day or that you should go to a Caribbean island and become a digital nomad. It's a guide for anyone forced to work remotely, stuck on too many Zoom calls, and looking for quick actionable advice on how to shift the way they work to get more done every day.
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Non-Obvious Guide To Using Ai For Marketing - How To Harness The Transformative Power Of Ai

by David Berkowitz

10,18€ + 10% CARD

 The Non-Obvious Guide to AI Marketing offers hands-on guidance for marketing professionals eager to harness the transformative power of AI.Moving beyond technical jargon, it focuses on actionable insights and practical strategies that enhance marketing efforts. Readers will learn to implement AI to improve efficiency, drive higher sales, and achieve competitive advantage. This essential guide is packed with real-world examples and expert insights, ensuring readers can apply AI effectively in their marketing practices to maximize ROI and stay ahead in the digital marketplace.
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Non-Obvious Guide To Drawing Your Future - Solve Problems, Explain Ideas, Sell Anything,

by Patti Dobrowolski

10,18€ + 10% CARD

 In The Non-Obvious Guide to Drawing Your Future, Patti Dobrowolski unveils the transformative power of visual thinking in shaping personal and professional trajectories. Drawing from her extensive experience as a visual practitioner in business settings, Dobrowolski offers a refreshing approach to strategic planning, problem-solving, and goal-setting. Through engaging narratives, practical exercises, and inspiring case studies, readers will discover how to harness the innate creativity within themselves to visualize, plan, and manifest their desired futures. WHAT YOU WILL LEARN: *; How to fuel dreams with positivity. *; Why drawing pictures is needed now more than ever. *; How to draw out possible solutions to problems. Whether you're a seasoned executive, an aspiring entrepreneur, or simply someone seeking to redefine their path, this book will equip you with the tools and mindset to draw out your future with clarity and confidence. Winner of 13 Book Awards! 2025 BUSINESS BOOK AWARDS SHORTLIST 2025 ERIC HOFFER BOOK AWARD GRAND PRIZE FINALIST 2025 AXIOM BUSINESS BOOK AWARDS GOLD MEDAL WINNER
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Non-Obvious Guide To Magical Meetings (Reinvent How Your Team Works Together)

by Douglas Ferguson e John Fitch

10,18€ + 10% CARD

 An unusual and irreverent guide to transforming your meetings from time-sucking interruptions to productive moments of collaboration whether your team is together or virtual. What if meetings could be the high point of collaboration in your day, instead of the usual time-sucking soul-draining experience they often become? In this guide, expert facilitators Douglas Ferguson and John Fitch tackle the myth that the most effective way to get more out of meetings is to just avoid having them or to have less of them. In a well-run organization, meetings should actually be integral to getting sh*t done. Meetings are the secret underappreciated weapon that businesses are using badly. And why do they use them so badly? Because no one has been taught how to make them better. In this guide, you will learn: What if having an agenda has no effect on whether you have a great meeting? What happens when you actually do the work in the meeting? What are the five common elements of every meeting that sucks, and how do you avoid them? Douglas and John show you how to adopt and adapt the non-obvious Meeting Mantras they developed at their company, Voltage Control. Their methods have helped companies and teams transform the perception of meetings from ';going to the dentist' (ie something you have to do but hate) into something you can't wait for like a rock concert or great dinner.
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Non-Obvious Guide To Better Presentations - How To Present Like A Pro (Virtually Or In Person)

by Jacqueline Farrington

10,18€ + 10% CARD

 2023 American Bookfest Award Finalist(Business)2023 Axiom Awards Gold Medal Winner(Networking - Communication Skills)2024 Axiom Awards Silver Medal Winner(Business Reference - Legal, How-To, Industry Specific)2023 Foreword Indie Awards Finalist(Reference)2023 International Book Award Winner(Business - Communications/Public Relations)2023 NEIA Book Award Finalist(How-To)2023 Next Generation Indies Finalist(Business)2023 NYC Big Book Award Distinguished Favorite(How-To)2023 Royal Dragonfly Book Award Honorable Mention(How-To)Today, we are all public speakers. Better presentations arent a luxury.Connecting online or in person is an essential skill for anyone driven to make an impact. Whether youre presenting to a group of 17 or 70,000, live or virtually, this books practical and proven insights on presentation skills will build confidence and mastery, elevate your presentation, and provoke positive change. Its like getting public speaking coaching on demand.Read this book to learn presentation skills such as:Strategic presencewhat it is and why its your most potent influence toolThe surprising connection between curiosity and confidenceWhy science says connecting and engaging online is harderand exactly what to do about itHow to create congruency in gesture, voice, and expressions to build trust and better presentationsHow to make any talk more inclusiveWhy rehearsal sets you free and makes every delivery look freshWhat happens to our voices in virtual realmsand how to effectively compensateAnd much moreThis Non-Obvious Guide is a compulsively readable and actionable collection of principles for performing at your best online or off. It assumes readers are intelligent, busy professionals who understand the necessity of communication skills in effecting change. Written by globally recognized presentation skills coach Jacqueline Farrington, her methods reach beyond the podium to help you build trust, create rapport, and have more influence in any situation.Based on the science of how our brains encode speaking experiences, this pithy, entertaining guide details how to create your most authentic and strategic presence. Youll also learn to make the most of your voice, body, and language; incorporate stories for emotional impact; build connection and rapport; work with visuals; deal with questions; present with others; and cope with the unexpected.The Non-Obvious Guide to Better Presentationsis the only book youll need to present like a confident change-maker, without fear or imposter syndrome, no matter your experience level.Read it today to get the same public speaking coaching techniques Jacqueline uses with CEOs of Fortune 50 companies.In the undeniably vast crowd of books about public speaking, this one stands out for its intelligent, direct approach An indispensable manual on all aspects of public speaking and a boon to those who may be anxious about it. Kirkus Review (starred review)
Givefirst - Lessons From Techstars About How To Be A Great Mentor

by Brad Feld

~~28,38€~~ 19,87€ 30% OFF

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Grim

by Sara B. Elfgren

~~25,67€~~ 17,97€ 30% OFF

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Assemblage - The Art And Science Of Brand Transformation

by Emmanuel Probst

~~28,38€~~ 19,87€ 30% OFF

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Abm Is B2b. - Why B2b Marketing And Sales Is Broken And How To Fix It

by Eric Spett e Sangram Vajre

10,40€

OUT OF STOCK OR NOT AVAILABLE
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The Non-Obvious Guide To Presenting Virtually (With Or Without Slides)

by Jacqueline Farrington

~~20,27€~~ 14,19€ 30% OFF

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Turnaround - How To Change Course When Things Are Going South

by Lisa Gable

~~27,03€~~ 18,92€ 30% OFF

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The Non-Obvious Guide To Using Ai For Marketing - How To Harness The Transformative Power Of Ai

by David Berkowitz

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The Non-Obvious Guide To Artificial Intelligence

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The Non-Obvious Guide To Artificial Intelligence

by Sultan Meghji

14,19€

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The Non-Obvious Guide To Drawing Your Future - Solve Problems, Explain Ideas, Sell Anything,

by Patti Dobrowolski

14,19€

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If Only

by Éliette Abécassis

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The Future Normal - How We Will Live, Work And Thrive In The Next Decade

by Henry Coutinho-Mason e Rohit Bhargava

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Good Awkward - How To Embrace The Embarrassing And Celebrate The Cringe To Become The Bravest You

by Henna Pryor

18,92€

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Responsive Enterprise - Transform Your Organization To Thrive On Change

by Curt Schwab e Katie Markwell

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The Power Of Conscious Connection - 4 Habits To Transform How You Live And Lead In A Disconnected World

by Talia Fox

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