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Customer Portfolio Management - Creating Value With A Large Leaky Bucket Of Customers

by Fred Selnes e Michael D. Johnson

~~79,50€~~ 71,55€ 10% OFF

 How to create value with all the customers in a portfolio, from the stronger relationships that increase profit margins to the weaker relationships that increase scale.
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Demand Revolution - How Consumers Are Redefining Sustainability And Transforming The Future Of Business

by Andreas Von Der Gathen, Caroline Kastbjerg e Nicolai Eckert

~~87,45€~~ 78,71€ 10% OFF

 How consumer desire for sustainability is powering the first demand-driven, transformative megatrend and how business leaders can make the most of this important moment.
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Ai Playbook - Mastering The Rare Art Of Machine Learning Deployment

by Eric Siegel

~~87,45€~~ 78,71€ 10% OFF

 In his bestselling first book, Eric Siegel explained how machine learning works. Now, in The AI Playbook, he shows how to capitalize on it."Eric Siegel delivers a robust primer on machine learning, the key mechanism in AI. A forward-looking, practical book and a must-read for anyone in the information economy." —Scott Galloway, NYU Stern Professor of Marketing; bestselling author of The Four"An antidote to today''s relentless AI hype—why some AI initiatives thrive while others fail and what it takes for companies and people to succeed." —Charles Duhigg, author of bestsellers The Power of Habit and Smarter Faster BetterThe greatest tool is the hardest to use. Machine learning is the world''s most important general-purpose technology—but it''s notoriously difficult to launch. Outside Big Tech and a handful of other leading companies, machine learning initiatives routinely fail to deploy, never realizing value. What''s missing? A specialized business practice suitable for wide adoption. In The AI Playbook, bestselling author Eric Siegel presents the gold-standard, six-step practice for ushering machine learning projects from conception to deployment. He illustrates the practice with stories of success and of failure, including revealing case studies from UPS, FICO, and prominent dot-coms. This disciplined approach serves both sides: It empowers business professionals, and it establishes a sorely needed strategic framework for data professionals.Beyond detailing the practice, this book also upskills business professionals—painlessly. It delivers a vital yet friendly dose of semi-technical background knowledge that all stakeholders need to lead or participate in machine learning projects, end to end. This puts business and data professionals on the same page so that they can collaborate deeply, jointly establishing precisely what machine learning is called upon to predict, how well it predicts, and how its predictions are acted upon to improve operations. These essentials make or break each initiative—getting them right paves the way for machine learning''s value-driven deployment.A note from the author: What kind of AI does this book cover? The buzzword AI can mean many things, but this book is about machine learning, which is a central basis for—and what many mean by—AI. To be specific, this book covers the most vital use cases of machine learning, those designed to improve a wide range of business operations.Endorsements:"Eric Siegel delivers a robust primer on machine learning, the key mechanism in AI. A forward-looking, practical book and a must-read for anyone in the information economy." —Scott Galloway, NYU Stern Professor of Marketing; bestselling author of The Four"An antidote to today''s relentless AI hype—why some AI initiatives thrive while others fail and what it takes for companies and people to succeed." —Charles Duhigg, author of bestsellers The Power of Habit and Smarter Faster Better"Set aside the hype and focus on getting things to work in practice. This is a crisp, necessary, and deeply helpful guide to getting things done with AI. Essential reading." —Mustafa Suleyman, Cofounder and CEO, Inflection AI; author of The Coming Wave"In this book, Eric brings machine learning to life and provides a roadmap for how to operationalize it in the...
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From Intention To Impact - A Practical Guide To Diversity, Equity, And Inclusion

by Malia C. Lazu

~~87,45€~~ 78,71€ 10% OFF

 How business leaders can move their DEI efforts from intention to impact through strategy and culture change.In the aftermath of George Floyd''s murder, corporate America has doubled down on its public intentions to be more inclusive and equitable. Yet beyond the pledges it is difficult to see which system changes make a real difference. In From Intention to Impact, Malia Lazu draws on her background as a community organizer, her corporate career as a bank president, and now her experience as a leading DEI consultant to explain what has been holding organizations back and what they need to do better. First and foremost, she recognizes that truly moving from intention to impact means targeting and changing the traditions and culture that normalize whiteness. From Intention to Impact shows what organizations, leaders, and people at all levels must do to create more inclusive environments that honor and value diversity. Lazu shares a seven-stage guide through this process as well as a 3L model of listening, learning, and loving that readers can use from the initial excitement of doing "something" to the frustration when the inevitable pushback comes, and finally to the determination to do the hard work despite the challenges—on corporate and political fronts. Most compelling, From Intention to Impact shows that, while commitment from the top is paramount, for DEI to be most effective, it needs to be decentralized—among managers, within teams, and across the organization.A crucial read for anyone looking to future-proof their company, From Intention to Impact goes beyond the "feel good" PR-centric actions to showcase the real DEI work that must be done to create true and lasting systemic change.
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Value Of Values - How Leaders Can Grow Their Businesses And Enhance Their Careers By Doing The Right Thing

by Daniel Aronson

~~87,45€~~ 78,71€ 10% OFF

 How business leaders can grow profits and competitive advantage by doing the right thing.Acting on values—doing good for the benefit of all—can substantially benefit the bottom line, but many business leaders mistakenly believe that doing the right thing lowers profits. This belief is the greatest barrier holding businesses back from being more financially and competitively successful—and delivering more good for the world. Not only can it be a winning business strategy to act on values, as Daniel Aronson suggests in The Value of Values, but it is also a savvy choice, increasing a company''s power, profit, and competitive advantage—in many cases with little additional investment or risk. It starts with seeing what others miss. Using extensive research and real-world calculations, Aronson demonstrates that the "submerged value" of initiatives such as taking bold action to combat climate change, helping people find jobs, or creating an open, inclusive work environment is normally 4 to 10 times more than initially believed. Calculating and capturing the true business benefit of acting on values provides a much-needed update to the sustainability and responsibility playbook. Even more important, it shows executives how to harness the value of values to improve profitability, acquire customers, and turbocharge their own careers.Written by a measurement pioneer and one of the world''s foremost experts on making ethical business count, The Value of Values trains leaders to respond smartly and credibly to today''s challenges, transforming how business can and should be done.
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Data Is Everybody'S Business - The Fundamentals Of Data Monetization

by Barbara H. Wixom, Cynthia M. Beath e Leslie Owens

92,75€ + 10% CARD

 A clear, engaging, evidence-based guide to monetizing data, for everyone from employee to board member.Most organizations view data monetization—converting data into money—too narrowly: as merely selling data sets. But data monetization is a core business activity for both commercial and noncommercial organizations, and, within organizations, it''s critical to have wide-ranging support for this pursuit. In Data Is Everybody''s Business, the authors offer a clear and engaging way for people across the entire organization to understand data monetization and make it happen. The authors identify three viable ways to convert data into money—improving work with data, wrapping products with data, and selling information offerings—and explain when to pursue each and how to succeed.Key features of the book: • Grounded in twenty-eight years of academicresearch, including nine years of research at the MIT Sloan Center for Information Systems Research (MIT CISR) • Definitions of key terms, self-reflection questions, appealing graphics, and easy-to-use frameworks • Rich with detailedcase studies • Supplemented by free MIT CISR website resources (cisr.mit.edu)Ideal for organizations engaged in data literacy training, data-driven transformation, or digital transformation, Data Is Everybody''s Business is the essential guide for helping everybody in the organization—not just the data specialists—understand, get excited about, and participate in data monetization.
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Inside The Competitor'S Mindset - How To Predict Their Next Move And Position Yourself For Success

by John Horn

92,75€ + 10% CARD

 When it comes to competitive strategy, knowing what your competition is doing is good; understanding why they do what they do and predicting what they are going to do next is best.Leading companies invest a lot of resources into competitive intelligence, so why are they still caught off guard by the actions and reactions of their competitors?In Inside the Competitor''s Mindset, John Horn shares proven techniques to help businesses think like their competition and understand why they act the way they do. The keys to unlocking this mindset are cognitive empathy and a strategic approach to competitive insight that focuses on the "why" of a competitor''s move, and not just on "what happened."Inside the Competitor''s Mindset presents a systematic approach to competitive intelligence that starts with three frameworks to get inside the competitor''s mindset, predict their reactions to your moves, and assess whether they are getting ready for a spontaneous move of their own. Horn also demonstrates the importance of collecting forward-looking, predictive data; explains how to use war games, Black Hat exercises, mock negotiations, and premortems to build competitive insight; and makes the case for creating a dedicated competitive insight function within the organization.When every move matters, staying a step ahead of the competition is critical. Inside the Competitor''s Mindset prepares leaders from any industry to be ready when it is time to act (and react) in the competitive market.Reading this book will empower you to • learn where to look for competitive insights, regardless of your industry, whether you (or your competitors) are a public or private company; • anticipate how competitors will react to moves you make, and whether they are about to make a bold first move; • apply lessons from archaeologists, paleontologists, NICU nurses, and homicide detectives to better gather and analyze information when you can''t ask direct questions; • design and operate strategic exercises to gain competitive insight; and • build up a competitive insight function within your organization.
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Workforce Ecosystems - Reaching Strategic Goals With People, Partners, And Technologies

by David Kiron, Elizabeth J. Altman, Jeff Schwartz e Robin Jones

79,50€ + 10% CARD

 A pioneering guide to understanding and leading workforce ecosystems, which include not only traditional employees, contractors, and gig workers, but also partner and complementor organizations that work with companies to accomplish enterprise and individual goals.Who is your workforce? This was a simple question when most organizations focused on hiring full- and part-time employees, but now organizations engage with both internal and external collaborators including subcontractors, freelancers, app developers, marketplace sellers, and others. As technology enables new, more efficient forms of working, and roles become more project- and outcomes-based, workforces are evolving into workforce ecosystems requiring updated strategies, leadership, and management practices.Workforce Ecosystems by Elizabeth J. Altman, David Kiron, Jeff Schwartz, and Robin Jones is an essential research-driven framework for leading these complex, interconnected workforces. Drawing on case studies, worldwide surveys, and extensive interviews with C-suite executives and senior leaders from Amazon, IBM, Mayo Clinic, NASA, Nike, Roche, Unilever, the US Army, Walmart, and others, the authors explore what workforce ecosystems are and how to navigate their unique challenges and opportunities.Practical and field-tested, Workforce Ecosystems will prepare leaders to identify distinguishing characteristics of workforce ecosystems; take advantage of their increasing relevance as the world becomes more interconnected and technology-enabled; refine business strategies to incorporate them; focus leadership, management practices, and technologies to leverage them; and traverse the ethical, societal, and public policy considerations of workforce ecosystems.
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Working With Ai - Real Stories Of Human-Machine Collaboration

by Steven M. Miller e Thomas H. Davenport

92,75€ + 10% CARD

 Two management and technology experts show that AI is not a job destroyer, exploring worker-AI collaboration in real-world work settings.This book breaks through both the hype and the doom-and-gloom surrounding automation and the deployment of artificial intelligence-enabled—"smart"—systems at work. Management and technology experts Thomas Davenport and Steven Miller show that, contrary to widespread predictions, prescriptions, and denunciations, AI is not primarily a job destroyer. Rather, AI changes the way we work—by taking over some tasks but not entire jobs, freeing people to do other, more important and more challenging work. By offering detailed, real-world case studies of AI-augmented jobs in settings that range from finance to the factory floor, Davenport and Miller also show that AI in the workplace is not the stuff of futuristic speculation. It is happening now to many companies and workers.These cases include a digital system for life insurance underwriting that analyzes applications and third-party data in real time, allowing human underwriters to focus on more complex cases; an intelligent telemedicine platform with a chat-based interface; a machine learning-system that identifies impending train maintenance issues by analyzing diesel fuel samples; and Flippy, a robotic assistant for fast food preparation. For each one, Davenport and Miller describe in detail the work context for the system, interviewing job incumbents, managers, and technology vendors. Short "insight" chapters draw out common themes and consider the implications of human collaboration with smart systems.
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Future Of Competitive Strategy - Unleashing The Power Of Data And Digital Ecosystems

by Mohan Subramaniam

79,50€ + 10% CARD

 How legacy firms can combine their traditional strengths with the power of data and digital ecosystems to forge a new competitive strategy for the digital era.How can legacy firms remain relevant in the digital era? In The Future of Competitive Strategy, strategic management expert Mohan Subramaniam explains how firms can leverage both their traditional strengths and the modern-day power of data and digital ecosystems to forge a new competitive strategy. Drawing on the experiences of a range of companies, including Caterpillar, Sleep Number, and Whirlpool, he explains how firms can benefit from data''s enlarged role in modern business, develop digital ecosystems tailored to their unique business needs, and use new frameworks to harness the power of data for competitive advantage.Subramaniam presents digital ecosystems as a combination of production and consumption ecosystems, which can be used by legacy firms to unlock the value of data at various levels—from improving operational efficiencies to creating new data-driven services and transforming traditional products into digital platforms. He explores the ways sensors and the Internet of Things provide new kinds of customer data; presents the concept of digital competitors—other firms that have access to similar data; discusses the new digital capabilities that firms need to develop; and addresses privacy and security issues associated with data sharing.Who needs this book? Any firm that wants to revitalize traditional business models, offer a richer customer experience, and expand its competitive arena into new digital ecosystems.
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Productive Tensions - How Every Leader Can Tackle Innovation''S Toughest Trade-Offs

by Christopher B. Bingham e Rory M. Mcdonald

79,50€ + 10% CARD

 How leaders can recast innovation''s toughest trade-offs—efficiency vs. flexibility, consistency vs. change, product vs purpose—as productive tensions.Why is leading innovation in today''s dynamic business environment so distressingly hit-or-miss? More than 90 percent of high-potential ventures don''t reach their projected targets. Surveys show that 80 percent of executives consider innovation crucial to their growth strategy, but only 6 percent are satisfied with their innovation performance. Should leaders aim for Steve Jobs-level genius, shower their projects with resources, or lean in to luck and embrace uncertainty? None of the above, say Christopher Bingham and Rory McDonald. Drawing on cutting-edge research and probing interviews with hundreds of leaders across three continents, Bingham and McDonald find in Productive Tensions that the most effective leaders and successful innovators embrace the tensions that arise from competing aims: efficiency or flexibility? consistency or change? product or purpose? Bingham and McDonald spotlight eight critical tensions that every innovator must master, and they spell out, with dozens of detailed examples of both success and failure, how to navigate them. How do you excite customers about a product they''ve never imagined? When is it wise to accept what the data is telling you, and when should you ignore the data and plow forward anyway? How can you maintain stakeholders'' trust and support during radical unforeseen course corrections? Bingham and McDonald guide readers through innovation''s thorniest tensions, using examples drawn from the experience of organizations as varied as P&G, Instagram, the US military, Honda, In-N-Out Burger, Slack, Under Armour, and the snowboarding company Burton.
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Work Without Jobs - How To Reboot Your Organization''S Work Operating System

by John W. Boudreau e Ravin Jesuthasan

79,50€ + 10% CARD

 In this Wall Street Journal bestseller, why the future of work requires the deconstruction of jobs and the reconstruction of work.Work is traditionally understood as a "job," and workers as "jobholders." Jobs are structured by titles, hierarchies, and qualifications. In Work without Jobs, a Wall Street Journal bestseller, Ravin Jesuthasan and John Boudreau propose a radically new way of looking at work. They describe a new "work operating system" that deconstructs jobs into their component parts and reconstructs these components into more optimal combinations that reflect the skills and abilities of individual workers. In a new normal of rapidly accelerating automation, demands for organizational agility, efforts to increase diversity, and the emergence of alternative work arrangements, the old system based on jobs and jobholders is cumbersome and ungainly. Jesuthasan and Boudreau''s new system lays out a roadmap for the future of work. Work without Jobs presents real-world cases that show how leading organizations are embracing work deconstruction and reinvention. For example, when a robot, chatbot, or artificial intelligence takes over parts of a job while a human worker continues to do other parts, what is the "job"? DHL found some answers when it deployed social robotics at its distribution centers. Meanwhile, the biotechnology company Genentech deconstructed jobs to increase flexibility, worker engagement, and retention. Other organizations achieved agility with internal talent marketplaces, worker exchanges, freelancers, crowdsourcing, and partnerships. It''s time for organizations to reboot their work operating system, and Work without Jobs offers an essential guide for doing so.
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Digital Multinational - Navigating The New Normal In Global Business

by Satish Nambisan e Yadong Luo

79,50€ + 10% CARD

 How multinational companies can use digital technology to compete in a world where business is driven by the forces of both globalization and deglobalization.Digital technology has put globalization on steroids; multinational companies now account for one-third of world GDP and one-fourth of world employment. And yet complicating this story of unchecked global capitalism are two contradictory forces. Even as advances in digital technology enable borderless markets, a new nationalism has emerged, reviving protectionism and railing against digital colonialism. In The Digital Multinational, management experts Satish Nambisan and Yadong Luo examine how companies can adopt a dual strategy to cope with this new normal: harnessing the power of digital technology while adapting to the geopolitical realities of particular markets.Key to success, Nambisan and Luo explain, is the notion of tight and loose coupling to characterize the relationship of the digital multinational to its global partners and subsidiaries. Identifying the tightness-looseness requirements of global business connectivity leads to successful business strategy. Drawing on real-world examples that include Burberry''s entrance into the Chinese market, Unilever''s AI-powered global talent marketplace, and the Vocal for Local movement in India, they develop a typology of global business contexts; discuss digital strategies for entering new markets, establishing digital platforms, managing globally dispersed activities, and pursuing innovation; and explain how these strategies can be part of a business leader''s toolkit. The Digital Multinational is an essential guide to competing in a business world driven by both globalization and deglobalization.
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Open Strategy - Mastering Disruption From Outside The C-Suite

by Christian Stadler, Julia Hautz, Kurt Matzler e Stephan Friedrich Von Den Eichen

79,50€ + 10% CARD

 How smart companies are opening up strategic initiatives to involve front-line employees, experts, suppliers, customers, entrepreneurs, and even competitors.Why are some of the world''s most successful companies able to stay ahead of disruption, adopting and implementing innovative strategies, while others struggle? It''s not because they hire a new CEO or expensive consultants but rather because these pioneering companies have adopted a new way of strategizing. Instead of keeping strategic deliberations within the C-Suite, they open up strategic initiatives to a diverse group of stakeholders—front-line employees, experts, suppliers, customers, entrepreneurs, and even competitors. Open Strategy presents a new philosophy, key tools, step-by-step advice, and fascinating case studies—from companies that range from Barclays to Adidas—to guide business leaders in this groundbreaking approach to strategy.The authors—business-strategy experts from both academia and management consulting—introduce tools for each of the three stages of strategy-making: idea generation, plan formulation, and implementation. These are digital tools (including strategy contests), which allow the widest participation; hybrid digital/in-person tools (including a "nightmare competitor challenge"); a workshop tool that gamifies the business model development process; and tools that help companies implement and sustain open strategy efforts.Open strategy has an astonishing track record: a survey of 200 business leaders shows that although open-strategy techniques were deployed for only 30 percent of their initiatives, those same initiatives generated 50 percent of their revenues and profits. This book offers a roadmap for this kind of success.
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Ends Game - How Smart Companies Stop Selling Products And Start Delivering Value

by Marco Bertini e Oded Koenigsberg

53,00€ + 10% CARD

 "An innovative rethinking of our current market system where people pay for products. In the future, we will pay for the results a company can deliver. This book explains how we will reach that future"--
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Leading In The Digital World - How To Foster Creativity, Collaboration, And Inclusivity

by Amit S. Mukherjee

92,75€ + 10% CARD

 The definitive book on leadership in the digital era: why digital technologies call for leadership that emphasizes creativity, collaboration, and inclusivity.Certain ideas about business leadership are held to be timeless, and certain characteristics of leaders—often including a square jaw, a deep voice, and extroversion—are said to be universal. In Leading in the Digital World, Amit Mukherjee argues that since digital technologies are changing everything else, how could they not change leadership ideologies and styles? As more people worldwide participate equally in business, those assumptions of a leader''s ideal profile have become irrelevant. Offering a radical rethinking of leadership, Mukherjee shows why digital technologies call for a new kind of leader—one who emphasizes creativity, collaboration, and inclusivity.Drawing on a global survey of 700 mid-tier to senior executives and interviews with C-level executives from around the world, Mukherjee explains how digital technologies are already reshaping organizations and work and what this means for leaders. For example, globally dispersed businesses can''t reserve key leadership roles for people from exclusive groups; leadership must become inclusive, or fail. Leaders must learn to collaborate in a multipolar world of networked organizations, working with co-located and non-co-located colleagues. Leaders must lead for creativity rather than productivity. Focusing on practice, Mukherjee outlines goals and strategies, warns against unthinking assumptions, and explains how leaders can identify the mindsets, behaviors, and actions they need to pursue. With Leading in the Digital World, Mukherjee offers the definitive book on leadership for the digital era.
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See Sooner, Act Faster - How Vigilant Leaders Thrive In An Era Of Digital Turbulence

by George S. Day e Paul J. H. Schoemaker

79,50€ + 10% CARD

 How organizations can anticipate threats, spot opportunities, and act faster when the time is right; with rich examples including Adobe, MasterCard, and Amazon.When turbulence is the new normal, an organization''s survival depends on vigilant leadership that can anticipate threats, spot opportunities, and act quickly when the time is right. In See Sooner, Act Faster, strategy experts George Day and Paul Schoemaker offer tools for thriving when digital advances intensify turbulence. Vigilant firms have greater foresight than their rivals, while vulnerable firms often miss early signals of external threats and organizational challenges. Charles Schwab, for example, was early to see and act on the promise of "robo-advisors"; Honeywell, on the other hand, stumbled when Nest Labs came out first with a "smart" thermostat. Day and Schoemaker show leaders how to assess their vigilance capabilities and cultivate insight and foresight throughout their organizations. They draw on a range of cases, including Adobe and Intuit''s move to the cloud, Shell''s investment in clean energy, and MasterCard''s early recognition of digital challenges. Day and Schoemaker describe how to allocate the scarce resource of attention, how to detect weak signals and separate them from background noise, and how to respond strategically before competitors do. The challenge is not just to act faster but to act wisely, and the authors suggest ways to create dynamic portfolios of options. Finally, they offer an action agenda, with tips for fostering vigilance and agility throughout an organization. The rewards are stronger market positions, higher profits and growth, more motivated employees, and organization longevity.
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Designed For Digital - How To Architect Your Business For Sustained Success

by Cynthia M. Beath, Jeanne W. Ross e Martin Mocker

58,30€ + 10% CARD

 Practical advice for redesigning "big, old" companies for digital success, with examples from Amazon, BNY Mellon, LEGO, Philips, USAA, and many other global organizations.
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Technology Fallacy - How People Are The Real Key To Digital Transformation

by Anh Nguyen Phillips, Garth R. Andrus, Gerald C. Kane e Jonathan R. Copulsky

53,00€ + 10% CARD

 Why an organization's response to digital disruption should focus on people and processes and not necessarily on technology.
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Ai Advantage - How To Put The Artificial Intelligence Revolution To Work

by Thomas H. Davenport

60,95€ + 10% CARD

 How businesses can put artificial intelligence to work now: a guide to available technologies, the tasks they can do, and practical AI business strategy,
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The Claims Of Life - A Memoir

by Diana Chapman Walsh

43,26€ + 10% CARD

free shipping
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Open Strategy - Mastering Disruption From Outside The C-Suite

by Christian Stadler e Julia Hautz

28,39€ + 10% CARD

free shipping
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Waiting To Inhale - Cannabis Legalization And The Fight For Racial Justice

by Akwasi Owusu-Bempah e Tahira Rehmatullah

28,39€ + 10% CARD

free shipping
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Art + Diy Electronics

by Garnet Hertz

58,13€ + 10% CARD

free shipping
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