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ENGLISH

Fashion Buying - From Trend Forecasting To Shop Floor

by Clare Mcturk e Dimitri Koumbis

~~28,61€~~ 25,75€ 10% OFF

 What do fashion buyers do? How do they think? What does forecasting trends or planning a range actually entail? How can they shape the future of fashion? Featuring new interviews and analysis of the most up-to-date industry figures and trends, this 3rd edition has all you need to get up-to-speed on the people, processes and practicalities of buying in the fashion industry today. Illustrated with colour diagrams and fashion photographs, five to-the-point chapters break down the key areas of fashion buying: the role of the buyer; buying inspiration; suppliers and sourcing; range and merchandise planning; and current industry trends. Tips, summaries, questions and activities help you apply your knowledge throughout the book. All-new case studies and interviews put each chapter into professional context, giving an insight into the leaders in the global fashion trade. You''ll also find new coverage of the changing retail landscape, as well as additional coverage of pricing and costing supported with in-depth exercises. The book concludes by looking to future trends, including sustainability, social media and AI, fashion technology and digital fashion. Bringing together the authors'' more than 40 years'' combined industry experience, this introduction is ideal for students of fashion design, marketing, buying and management ready to shape the future of fashion.
ENGLISH

Fashion Buying - From Trend Forecasting To Shop Floor

by Clare Mcturk e Dimitri Koumbis

~~28,61€~~ 25,75€ 10% OFF

 What do fashion buyers do? How do they think? What does forecasting trends or planning a range actually entail? How can they shape the future of fashion? Featuring new interviews and analysis of the most up-to-date industry figures and trends, this 3rd edition has all you need to get up-to-speed on the people, processes and practicalities of buying in the fashion industry today. Illustrated with colour diagrams and fashion photographs, five to-the-point chapters break down the key areas of fashion buying: the role of the buyer; buying inspiration; suppliers and sourcing; range and merchandise planning; and current industry trends. Tips, summaries, questions and activities help you apply your knowledge throughout the book. All-new case studies and interviews put each chapter into professional context, giving an insight into the leaders in the global fashion trade. You''ll also find new coverage of the changing retail landscape, as well as additional coverage of pricing and costing supported with in-depth exercises. The book concludes by looking to future trends, including sustainability, social media and AI, fashion technology and digital fashion. Bringing together the authors'' more than 40 years'' combined industry experience, this introduction is ideal for students of fashion design, marketing, buying and management ready to shape the future of fashion.
ENGLISH

Fashion Wholesaling - From Manufacturer To Retailer

by Linda B. Tucker

28,61€ + 10% CARD

 Get to know the activities, processes and people involved in wholesaling and its crucial role in the wider fashion industry. From working with fashion vendors and trend forecasting companies, to navigating trade shows, and working in different territories, Fashion Wholesaling is the ultimate guide to an often overlooked but rewarding career path. Clearly illustrated case studies and industry-focused exercises put the journey from apparel factory to retailer into a practical, real-world context for anyone looking for a way into the business of fashion.
ENGLISH

Fashion Wholesaling - From Manufacturer To Retailer

by Linda B. Tucker

28,61€ + 10% CARD

 Get to know the activities, processes and people involved in wholesaling and its crucial role in the wider fashion industry. From working with fashion vendors and trend forecasting companies, to navigating trade shows, and working in different territories, Fashion Wholesaling is the ultimate guide to an often overlooked but rewarding career path. Clearly illustrated case studies and industry-focused exercises put the journey from apparel factory to retailer into a practical, real-world context for anyone looking for a way into the business of fashion.
ENGLISH

Visual Merchandising For Fashion

by Jonathan Baker e Sarah Bailey

32,18€ + 10% CARD

 Where do shoppers meet before heading out to browse the stores? Why might they go to a particular shop and not another? What first attracts them to a brand or garment? Visual merchandising is concerned with all these questions, spanning the relationship between consumer, environment, brand and product. As part of the Basics Fashion Management series, Bailey and Baker introduce the principles underpinning successful visual merchandising using examples from budget, mid-range and luxury brands. These real-world examples take the form of detailed case studies and interviews, providing hands-on advice from all levels of industry. This revised edition includes additional coverage of online visual merchandising, lighting techniques, mannequin dressing and integrating technology into displays.
ENGLISH

Visual Merchandising For Fashion

by Jonathan Baker e Sarah Bailey

32,18€ + 10% CARD

 Where do shoppers meet before heading out to browse the stores? Why might they go to a particular shop and not another? What first attracts them to a brand or garment? Visual merchandising is concerned with all these questions, spanning the relationship between consumer, environment, brand and product. As part of the Basics Fashion Management series, Bailey and Baker introduce the principles underpinning successful visual merchandising using examples from budget, mid-range and luxury brands. These real-world examples take the form of detailed case studies and interviews, providing hands-on advice from all levels of industry. This revised edition includes additional coverage of online visual merchandising, lighting techniques, mannequin dressing and integrating technology into displays.
ENGLISH

Introduction To Fashion Retailing - From Managing To Merchandising

by Dimitri Koumbis

32,18€ + 10% CARD

 If you''re taking your first steps into the fast-paced world of retail, then merchandiser, store designer, retailer and educator Dimitri Koumbis is the ideal guide. In An Introduction to Fashion Retailing, he''ll walk you through everything from the history of retail design, to the intricacies of consumer behavior, fast fashion and corporate social responsibility. You''ll also learn professional techniques through detailed case studies of international retailers, including LVMH, Estée Lauder and ASOS. This revised edition includes expanded coverage of omnichannel retail approaches, retail KPIs as well as an outline of future retail trends in brick and mortar, e-commerce and technology. There''s also a whole new chapter introducing visual merchandising, expanding on the importance of the store''s overall design and visual representation of products.
ENGLISH

Introduction To Fashion Retailing - From Managing To Merchandising

by Dimitri Koumbis

32,18€ + 10% CARD

 If you''re taking your first steps into the fast-paced world of retail, then merchandiser, store designer, retailer and educator Dimitri Koumbis is the ideal guide. In An Introduction to Fashion Retailing, he''ll walk you through everything from the history of retail design, to the intricacies of consumer behavior, fast fashion and corporate social responsibility. You''ll also learn professional techniques through detailed case studies of international retailers, including LVMH, Estée Lauder and ASOS. This revised edition includes expanded coverage of omnichannel retail approaches, retail KPIs as well as an outline of future retail trends in brick and mortar, e-commerce and technology. There''s also a whole new chapter introducing visual merchandising, expanding on the importance of the store''s overall design and visual representation of products.
ENGLISH

Fashion Promotion - Building A Brand Through Marketing And Communication

by Gwyneth Moore

32,18€ + 10% CARD

 Fashion Promotion is an inspiring and practical guide to promoting a brand. It addresses the new ways in which brands engage with customers, through the latest digital channels as well as traditional methods. Topics covered include developing a brand from an original idea, the impact of influencers and street style sites, digital fashion, online and offline marketing techniques, creating the vision behind a brand, and public relations. From marketing, PR and collaboration to creating brand visuals, Fashion Promotion guides readers through the ways in which any brand - large or small - can embrace the opportunities brought about by developments in digital communication, in order to engage with consumers in new and exciting ways. The new edition covers the impact of mobile on fashion retail transactions and marketing, the role for virtual and augmented reality and the increasing importance of sustainable production and distribution.
ENGLISH

Practical Guide To The Fashion Industry - Concept To Customer

by Virginia Grose

28,61€ + 10% CARD

 Highlighting the skills and considerations needed to manage products, Virginia Grose introduces key processes such as product development, the supply chain and branding to help you quickly get to grips with the business side of fashion. Examining traditional and newer roles within the industry, discussing the roles of buyers, retailers and merchandisers interviews and case studies give insight into the realities of this competitive industry. This second edition has all new case studies, interviews and projects as well as coverage of sustainable practice, the use of social media, the circular economy and slow fashion. There''s also more on digital storytelling, online and offline retailing and elements of retail entertainment for customers plus the impact of fast fashion throughout the industry.
ENGLISH

Practical Guide To The Fashion Industry - Concept To Customer

by Virginia Grose

28,61€ + 10% CARD

 Highlighting the skills and considerations needed to manage products, Virginia Grose introduces key processes such as product development, the supply chain and branding to help you quickly get to grips with the business side of fashion. Examining traditional and newer roles within the industry, discussing the roles of buyers, retailers and merchandisers interviews and case studies give insight into the realities of this competitive industry. This second edition has all new case studies, interviews and projects as well as coverage of sustainable practice, the use of social media, the circular economy and slow fashion. There''s also more on digital storytelling, online and offline retailing and elements of retail entertainment for customers plus the impact of fast fashion throughout the industry.
ENGLISH

Fashion Promotion - Building A Brand Through Marketing And Communication

by Gwyneth Moore

32,18€ + 10% CARD

 Fashion Promotion is an inspiring and practical guide to promoting a brand. It addresses the new ways in which brands engage with customers, through the latest digital channels as well as traditional methods. Topics covered include developing a brand from an original idea, the impact of influencers and street style sites, digital fashion, online and offline marketing techniques, creating the vision behind a brand, and public relations. From marketing, PR and collaboration to creating brand visuals, Fashion Promotion guides readers through the ways in which any brand - large or small - can embrace the opportunities brought about by developments in digital communication, in order to engage with consumers in new and exciting ways. The new edition covers the impact of mobile on fashion retail transactions and marketing, the role for virtual and augmented reality and the increasing importance of sustainable production and distribution.
ENGLISH

Basics Fashion Management 01: Fashion Merchandising

by Virginia Grose

25,39€ + 10% CARD

 Highlighting the skills and considerations needed to manage products, this book will also help readers to understand processes such as product development, the supply chain and branding. It examines traditional and newer roles within the industry, discussing the roles of buyers, retailers and merchandisers. Interviews, photographs and case studies combine to make this an exciting and current career guide.
ENGLISH

Fashion Buying - From Trend Forecasting To Shop Floor

by David Shaw e Dimitri Koumbis

30,99€ + 10% CARD

 First published by AVA Publishing, 2013.
ENGLISH

Fashion Buying - From Trend Forecasting To Shop Floor

by David Shaw e Dimitri Koumbis

30,99€ + 10% CARD

 Containing fully updated and beautifully illustrated need-to-know info, this revised second edition of the bestselling textbook on fashion buying contains everything today's fashion management student needs to give them a clear head-start in this lucrative but highly competitive industry. Fashion Buying uniquely looks at what fashion buying entails in terms of the activities, processes and people involved - from the perspective of the fashion buyer. The book breaks down the five key areas of buying activity for those wishing to pursue a career in the industry, crucially exploring the role of the fashion buyer, sources of buying inspiration, sourcing and communication, merchandise planning and trends in fashion buying.Featuring completely revised content on retail typology (including need-to-know info on demographics, price points and markets), and selecting and buying garments (line sheets, purchase orders and lookbooks), Fashion Buying now includes valuable new sections on customer profiling, merchandise pricing (mark-ups, markdowns and how pricing is calculated for profit), and trends. Also included in this practical handbook are insightful interviews with both established and emergent fashion creatives. Business case studies put the contents of each chapter into professional context and provide insider perspective; while industry-focused exercises and activities enable readers to practise applying their new skills and so gain a competitive advantage in both their studies and buying careers. Written by industry experts, Fashion Buying is an invaluable go-to resource and leading textbook for fashion design, marketing, buying and merchandising students.
ENGLISH

Fashion Wholesaling - From Manufacturer To Retailer

by Linda B. (California Polytechnic University, Pomona, Usa) Tucker

32,43€ + 10% CARD

free shipping
ENGLISH

A Practical Guide To The Fashion Industry - Concept To Customer

by Virginia (University Of Westminster, Uk) Grose

32,43€ + 10% CARD

free shipping
ENGLISH

Visual Merchandising For Fashion

by Jonathan (London College Of Fashion, Uk) Baker e Sarah (London College Of Fashion, Uk) Bailey

36,49€ + 10% CARD

free shipping
ENGLISH

An Introduction To Fashion Retailing - From Managing To Merchandising

by Dimitri (Lim College, New York City) Koumbis

36,49€ + 10% CARD

free shipping
ENGLISH

Fashion Promotion - Building A Brand Through Marketing And Communication

by Gwyneth (University Of South Wales, Uk) Moore

36,49€ + 10% CARD

free shipping
ENGLISH

Fashion Buying - From Trend Forecasting To Shop Floor

by Clare (Manchester Fashion Institute, Manchester Metropolitan University, Uk) Mcturk e Dimitri (Lim College, New York City) Koumbis

29,19€

free shipping

OUT OF STOCK OR NOT AVAILABLE
ENGLISH

Transactional Quantum Microphysics, Principles And Applications

by Jacques Lavau

OUT OF STOCK OR NOT AVAILABLE
ENGLISH

Dolls Of The Seven Wonders

by Ninette Denise Uzan-Nemitz

OUT OF STOCK OR NOT AVAILABLE
ENGLISH

Exceptional Encounters - Enhanced Reality Tales From Southeast Asia

by Paul Spencer Sochaczewski

OUT OF STOCK OR NOT AVAILABLE
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