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ENGLISH

The Genes Of Culture - Towards A Theory Of Symbols, Meaning, And Media, Volume 2

by Christine L. Nystrom

46,05€ + 10% CARD

 The Genes of Culture integrates insights from philosophy, the physical sciences, social psychology and cultural criticism to pose challenging questions for todayâ€™s students of media. An exemplary foundation reader for graduates or undergraduates in communication and media studies.
ENGLISH

Understanding Social Media - Extensions Of Their Users

by Mira Rawady e Robert K. Logan

40,61€ + 10% CARD

 The purpose of this book is to understand the nature of social media and the impact they are having on almost all aspects of modern-day existence from family life and social interactions to education and commerce. Just as fish are unaware of the water they swim in and we humans are unaware of the air that we breathe so it is that the users of social media are unaware of the effects of these media and take their existence as a natural part of their environment. The authors make use of Marshall McLuhans media ecology approach to understanding media in order to reveal the effects of social media on their users, how they are changing the nature of our social interactions and how we through our interaction with social media have become actual extensions of our social media, the reverse of McLuhans notion that media are extensions of mankind. The authors analyze the major social media apps including Facebook, Instagram, Snapchat, Reddit, Tinder, YouTube, TikTok, Twitter and blogs as well as examining the Splinternet and the social media scene in Russia, China, North Korea, Vietnam and the Islamic world. Understanding Social Media studies the impacts of social media monopolies, the nature of advertising and branding in social media apps and the social media front in cyberwarfare and concludes with an analysis of the social media counter revolution waged by players who actually helped to create social media.
ENGLISH

Mcluhan In Reverse - His General Theory Of Media (Gtom)

by Robert K. Logan

39,90€ + 10% CARD

 McLuhan in Reverse proposes two new and startling theses about Marshall McLuhans body of work. The first argues that despite McLuhans claim that he did not work from a theory, his body of work in fact constitutes a theory that Robert K. Logan calls his General Theory of Media (GToM). The second thesis is that McLuhans GToM is characterized by a number of reversals, including his reversals of figure and ground, cause and effect, percepts and concepts; and the medium and its content as described in his famous one-liner "the medium is the message." While McLuhans famous Laws of Media are part of his GToM, Logan has identified nine other elements of the GToM. They are his use of probes; figure/ground analysis; the idea that the medium is the message; the subliminal nature of ground or environment revealed only by the creation of an anti-environment; the reversal of cause and effect; the importance of percept over concept and hence a focus on the human sensorium and media as extensions of man; the division of communication into the oral, written, and electric ages along with the notions of acoustic and visual space; the notion of the global village; and finally, media as environments and hence media ecology.
ENGLISH

The Genes Of Culture - Towards A Theory Of Symbols, Meaning, And Media, Volume 1

by Christine L. Nystrom

39,90€ + 10% CARD

 Christine L. Nystroms provocative work offers up a fresh approach to ongoingand increasingly urgentquestions about the role of symbols and technology in shaping human experience. In lucid, lively, and always-accessible prose, she examines an eclectic range of topicsfrom Hopi grammar to the etiquette of beach-going to the primal allure of the horror filmto uncover the principles that structure the way we make meaning of our world. A cross-disciplinary tour de force, The Genes of Culture integrates insights from philosophy, the physical sciences, social psychology, and cultural criticism to pose challenging questions for todays students of media. This book is an exemplary foundation reader for graduates or undergraduates in communication and media studies.
ENGLISH

Literacy And Orality At Work

by Frank Sligo

84,80€ + 10% CARD

 Adults' literacy is a topic of great interest to multiple audiences and scholarly fields but research into it is fragmented across disparate disciplines and hence lacks coherence. In particular, an impasse exists between cognitive science researchers and economists on the one hand, and critical theorists writing in the social practice tradition. This book acknowledges the importance of these fields, then builds on them and on other scholarly traditions by locating its discussion of literacy and orality within a media ecology framework. Based on in-depth interviews within successive literacy research projects in industry and community settings with trade apprentices, their supervisors and managers, industry training coordinators, literacy tutors, and adults of liminal (threshold) literacy, this book reveals the importance of oral-experiential ways of learning, knowing and communicating that exist in complex relationships with literate practices. The tradition of media ecology as exemplified in the writings of Walter Ong, Harold Innis, Marshall McLuhan, Michel de Certeau, Eric Havelock and a collection of contemporary scholars, provides new insights into literacy and orality. The book in exploring the everyday workplace and community environments of adults with liminal literacy demonstrates how a media ecology perspective allows adult literacy and orality to be reimagined within a deeper and more holistic way than possible within disconnected disciplinary areas.
ENGLISH

The Arts And Play As Educational Media In The Digital Age

by Carmine Tabone e Robert Albrecht

41,30€ + 10% CARD

 Based upon 45 years of work with young people in Jersey City classrooms, day camps, housing projects, libraries, church basements and community centers, the authors propose a pedagogical strategy that uses hands-on experiences in the arts as a strategy to offset and counterbalance the dominance of digital media in the lives of children.
ENGLISH

The Arts And Play As Educational Media In The Digital Age

by Carmine Tabone e Robert Albrecht

41,30€ + 10% CARD

 Based upon 45 years of work with young people in Jersey City classrooms, day camps, housing projects, libraries, church basements and community centers, the authors propose a pedagogical strategy that uses hands-on experiences in the arts as a strategy to offset and counterbalance the dominance of digital media in the lives of children.
ENGLISH

Mapping Media Ecology - Introduction To The Field

by Dennis D. Cali

58,73€ + 10% CARD

 Dennis D. Cali offers a survey of a field as consequential as it is fascinating. Designed to be used primarily in media and communication courses, the bookÃ¢â‚¬â„¢s goal is to hone insight into the role of media in society and to extend the understanding of the themes, processes, and interactions of media ecology to an ever-broader intellectual community.
ENGLISH

The Future Of The Library - From Electric Media To Digital Media

by Marshall Mcluhan e Robert K. Logan

48,07€ + 10% CARD

 Originally written in the late 1970s, this book was untouched for more than 35 years. McLuhan passed away before it went to press, but Logan always intended to finish it. Looking at the future of the library from the perspective of McLuhanÃ¢â‚¬â„¢s original vision, Logan has carefully updated the text to address the impact of the Internet and other digital technologies on the library.
ENGLISH

Understanding New Media - Extending Marshall Mcluhan Second Edition

by Robert K. Logan

54,45€ + 10% CARD

 In this second edition of Understanding New Media Logan expertly updates McLuhanâ€™s Understanding Media to analyze the Â«new mediaÂ» McLuhan foreshadowed and yet was never able to analyze or experience. The book is designed to reach a new generation of readers as well as appealing to scholars and students who are familiar with Understanding Media.
ENGLISH

Mapping Media Ecology - Introduction To The Field

by Dennis D. Cali

58,73€ + 10% CARD

 Dennis D. Cali offers a survey of a field as consequential as it is fascinating. Designed to be used primarily in media and communication courses, the bookÃ¢â‚¬â„¢s goal is to hone insight into the role of media in society and to extend the understanding of the themes, processes, and interactions of media ecology to an ever-broader intellectual community.
ENGLISH

The Future Of The Library - From Electric Media To Digital Media

by Marshall Mcluhan e Robert K. Logan

48,07€ + 10% CARD

 Originally written in the late 1970s, this book was untouched for more than 35 years. McLuhan passed away before it went to press, but Logan always intended to finish it. Looking at the future of the library from the perspective of McLuhanÃ¢â‚¬â„¢s original vision, Logan has carefully updated the text to address the impact of the Internet and other digital technologies on the library.
ENGLISH

Understanding New Media - Extending Marshall Mcluhan Second Edition

by Robert K. Logan

54,45€ + 10% CARD

 In this second edition of Understanding New Media Logan expertly updates McLuhanâ€™s Understanding Media to analyze the Â«new mediaÂ» McLuhan foreshadowed and yet was never able to analyze or experience. The book is designed to reach a new generation of readers as well as appealing to scholars and students who are familiar with Understanding Media.
ENGLISH

Wallace Stevens And Francis Parkman - The American West And Beyond

by Michael George Ryan

54,08€

free shipping

OUT OF STOCK OR NOT AVAILABLE

 Wallace Stevens and Francis Parkman: The American West and Beyond identifies previously unacknowledged influence from Francis Parkmanâ€™s historical narratives on the poems of Wallace Stevens.
ENGLISH

Culture 2.0 - The Intersection Of National And Organizational Culture

OUT OF STOCK OR NOT AVAILABLE

 This edited volume brings new ideas to the study of national culture and organizational culture as it explores their naturally existing intersections.This is an ideal text for advanced undergraduate and graduate coursework, and those interested in cultural influences more generally.
ENGLISH

Culture 2.0 - The Intersection Of National And Organizational Culture

OUT OF STOCK OR NOT AVAILABLE

 This edited volume brings new ideas to the study of national culture and organizational culture as it explores their naturally existing intersections.This is an ideal text for advanced undergraduate and graduate coursework, and those interested in cultural influences more generally.
ENGLISH

The Arts And Play As Educational Media In The Digital Age

by Carmine Tabone e Robert Albrecht

25,24€

free shipping

OUT OF STOCK OR NOT AVAILABLE

 Based upon 45 years of work with young people in Jersey City classrooms, day camps, housing projects, libraries, church basements and community centers, the authors propose a pedagogical strategy that uses hands-on experiences in the arts as a strategy to offset and counterbalance the dominance of digital media in the lives of children.
ENGLISH

Literacy And Orality At Work

by Frank Sligo

OUT OF STOCK OR NOT AVAILABLE

 In exploring the everyday workplace and community environments of adults with liminal literacy, this book demonstrates how a media ecology perspective allows adult literacy and orality to be reimagined within a deeper and more holistic way than possible within disconnected disciplinary areas.
ENGLISH

Understanding Social Media - Extensions Of Their Users

by Mira Rawady e Robert K. Logan

OUT OF STOCK OR NOT AVAILABLE

 The purpose of this book is to understand the nature of social media and its impact on almost all aspects of modern-day existence. We reveal the effects of social media on users and the changing nature of our social interactions. Our approach is based on Marshall McLuhanâ€™s methodology of media ecology.
ENGLISH

Mcluhan In Reverse - His General Theory Of Media (Gtom)

by Robert K. Logan

OUT OF STOCK OR NOT AVAILABLE

 Despite McLuhanâ€™s claim that he did not work from a theory, his body of work in fact constitutes a theory that Robert K. Logan calls his General Theory of Media (GToM), characterized by a number of reversals.
ENGLISH

Understanding Social Media - Extensions Of Their Users

by Mira Rawady e Robert K. Logan

OUT OF STOCK OR NOT AVAILABLE

 The purpose of this book is to understand the nature of social media and its impact on almost all aspects of modern-day existence. We reveal the effects of social media on users and the changing nature of our social interactions. Our approach is based on Marshall McLuhanâ€™s methodology of media ecology.
ENGLISH

Mcluhan In Reverse - His General Theory Of Media (Gtom)

by Robert K. Logan

69,40€

free shipping

OUT OF STOCK OR NOT AVAILABLE

 Despite McLuhanâ€™s claim that he did not work from a theory, his body of work in fact constitutes a theory that Robert K. Logan calls his General Theory of Media (GToM), characterized by a number of reversals.
ENGLISH

Literacy And Orality At Work

by Frank Sligo

OUT OF STOCK OR NOT AVAILABLE

 In exploring the everyday workplace and community environments of adults with liminal literacy, this book demonstrates how a media ecology perspective allows adult literacy and orality to be reimagined within a deeper and more holistic way than possible within disconnected disciplinary areas.
The Genes Of Culture - Towards A Theory Of Symbols, Meaning, And Media, Volume 1

by Christine L. Nystrom

75,05€

free shipping

OUT OF STOCK OR NOT AVAILABLE

 A cross-disciplinary tour-de-force, The Genes of Culture integrates insights from philosophy, the physical sciences, social psychology and cultural criticism to pose challenging questions for todayâ€™s students of media.
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