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Crossing The Chasm, 3rd Edition - Marketing And Selling Disruptive Products To Mainstream Customers

by Geoffrey A. Moore

14,99€ + 10% CARD

 The bible for bringing cutting-edge products to larger markets—now revised and updated with new insights into the realities of high-tech marketingIn Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, early majority, late majority, and laggards—there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in productivity. The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment. This third edition brings Moore''s classic work up to date with dozens of new examples of successes and failures, new strategies for marketing in the digital world, and Moore''s most current insights and findings. He also includes two new appendices, the first connecting the ideas in Crossing the Chasm to work subsequently published in his Inside the Tornado, and the second presenting his recent groundbreaking work for technology adoption models for high-tech consumer markets.
ENGLISH

In Search Of Excellence - Lessons From America''S Best-Run Companies

by Jr. Robert H. Waterman e Thomas J. Peters

10,99€ + 10% CARD

 A new edition of the critically acclaimed and landmark business handbook provides an incisive look at the successful management techniques of IBM, Texas Instruments, 3M, and other profitable American businesses. Reprint.
ENGLISH

Direct From Dell - Strategies That Revolutionized An Industry

by Catherine Fredman e Michael Dell

8,99€ + 10% CARD

 At nineteen, Michael Dell started his company as a freshman at the University of Texas with $1,000 and has since built an industry powerhouse. As Dell journeys through his childhood adventures, ups and downs, and mistakes made along the way, he reflects on invaluable lessons learned.Michael Dell''s revolutionary insight has allowed him to persevere against all odds, and Direct from Dell contains valuable information for any business leader. His strategies will show you effective ways to grow your business and will help you save time on costly mistakes by following his direct model for success.
ENGLISH

Influence - The Psychology Of Persuasion

by Robert B. Cialdini

11,99€ + 10% CARD

 Explains the psychology of why people say "yes" - and how to apply these understandings. This book aims to teach the six principles, how to use them to become a skilled persuader - and how to defend yourself against them.
ENGLISH

Reengineering The Corporation - Manifesto For Business Revolution, A

by James Champy e Michael Hammer

8,99€ + 10% CARD

 The most successful business book of the last decade, Reengineering the Corporation is the pioneering work on the most important topic in business today: achieving dramatic performance improvements. This book leads readers through the radical redesign of a company''s processes, organization, and culture to achieve a quantum leap in performance.Michael Hammer and James Champy have updated and revised their milestone work for the New Economy they helped to create -- promising to help corporations save hundreds of millions of dollars more, raise their customer satisfaction still higher, and grow ever more nimble in the years to come.
ENGLISH

Inside The Tornado - Strategies For Developing, Leveraging, And Surviving Hypergrowth Markets

by Geoffrey A. Moore

9,99€ + 10% CARD

 Hypergrowth markets are explained and explored in a book offering specific answers as to how companies can develop markets for their products, how they can sustain this growth, and how they can survive the inevitable downturns.
ENGLISH

Crossing The Chasm - Marketing And Selling Technology Project

by Geoffrey A. Moore

9,99€ + 10% CARD

 Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It''s essential reading for anyone with a stake in the world''s most exciting marketplace.
ENGLISH

Leadership Engine - How Winning Companies Build Leaders At E

by Noel M. Tichy

9,99€ + 10% CARD

 To get ahead and stay ahead, companies need agile, flexible, innovative leaders who can anticipate change and respond to new realities swiftly. The author explains that everyone has untapped leadership potential that can be developed, and how winning leaders and winning organizations have figured out how to do this.
ENGLISH

Crossing The Chasm - Marketing And Selling Technology Projects To Mainstream Customers

by Geoffrey A. Moore

30,91€ + 10% CARD

 Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It’s essential reading for anyone with a stake in the world’s most exciting marketplace.
ENGLISH

Inside The Tornado

by Geoffrey A. Moore

18,76€ + 10% CARD

 ""Billions of dollars in company revenue appear from nowhere.They''re yours, and all you have to do is ship. Congratulations. You''ve managed to get your product across the chasm of market acceptance and into the tornado of market demand. It''s all you can do to keep up with orders and keep track of all that money. Now, a word of warning"" In his pioneering Crossing the Chasm, Geoffrey Moore introduced readers to a gap or chasm in the Technology Adoption Life Cycle that innovative products must cross to reach the lucrative mainstream market. Now, Moore shows how to capitalize on the profit-rich niches and hyper-growth mass markets beyond the chasm. Continuing to chart the impact of the Technology Adoption Life Cycle, he explores its effects not just on marketing but on overall business planning, especially strategic partnerships, competitive advantage, positioning, and organizational leadership.Using actual examples of cutting-edge firms, he applies the Life Cycle model to all aspects of managing a market-focused business strategy, including how to manage people effectively through each phase of the cycle. If you are marketing technology-based products or managing the people who do, then you will find yourself Inside the Tornado.
ENGLISH

Reengineering The Corporation

by James Champy e Michael Hammer

16,55€ + 10% CARD

 No business concept was more important to America''s economic revival in the 1990s than reengineering -- introduced to the world in Michael Hammer and James Champy''s Reengineering the Corporation. Already a classic, this international bestseller describes how the radical redesign of a company''s processes, organization, and culture can achieve a quantum leap in performance.But if you think that reengineering once was enough, think again. More changes, more challenges are coming in the twenty-first century. Now Hammer and Champy have updated and revised their milestone work for the New Economy they helped to create -- promising to help corporations save hundreds of millions of dollars more, raise their customer satisfaction still higher, and grow ever more nimble in the years to come.
ENGLISH

Revolution In Mind - The Creation Of Psychoanalysis

by George Makari

OUT OF STOCK OR NOT AVAILABLE
ENGLISH

It'S Our Turn To Eat - The Story Of A Kenyan Whistle-Blower

by Michela Wrong

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Muu, Moo! - Rimas De Animales / Animal Nursery Rhymes

by Alma Flor Ada e F. Isabel Campoy; Illustration: Vivi Escriva

OUT OF STOCK OR NOT AVAILABLE
ENGLISH

The 13th Floor - A Ghost Story

by Sid Fleischman; Illustration: Peter Sis

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ENGLISH

Casey Back At Bat

by Dan Gutman; Illustration: Lou Fancher e Steve Johnson

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ENGLISH

Ruby Holler

by Sharon Creech

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ENGLISH

The Family - The Secret Fundamentalism At The Heart Of American Power

by Jeff Sharlet

23,16€

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ENGLISH

A Changed Man - A Novel

by Francine Prose

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ENGLISH

Leverage Your Best Ditch The Rest

by Madeleine Homan e Scott Blanchard

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ENGLISH

Pieces - A Year In Poems & Quilts

by Anna Grossnickle Hines; Illustration: Anna Grossnickle Hines

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ENGLISH

Reengineering The Corporation - A Manifesto For Business Revolution

by James Champy

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ENGLISH

The End Of Marketing As We Know It

by Sergio Zyman

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ENGLISH

A Deadly Game - The Untold Story Of The Scott Peterson Investigation

by Catherine Crier

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