Search Results

Media Engagement - Connecting With Audiences In Media Markets

~~209,54€~~ 188,59€ 10% OFF

free shipping

 This book outlines the need for media companies to embrace an audience-centric approach to thrive in today's fiercely competitive global market.
ENGLISH

Digital Media And Innovation - Management And Design Strategies In Communication

by Richard A. Gershon

~~54,31€~~ 48,88€ 10% OFF

 This fully updated second edition explores the importance of innovation and innovative thinking for the long-term success of todayâ€™s leading media, telecommunications, and information technology companies.
ENGLISH

Digital Media And Innovation - Management And Design Strategies In Communication

by Richard A. Gershon

~~54,31€~~ 48,88€ 10% OFF

 This fully updated second edition explores the importance of innovation and innovative thinking for the long-term success of todayâ€™s leading media, telecommunications, and information technology companies.
ENGLISH

Media Economy

by Alan B. Albarran

~~103,34€~~ 93,01€ 10% OFF

 This fully updated third edition analyzes the media industries and their activities from macro to micro levels, using concepts and theories to demonstrate the role the media plays in the economy as a whole.
ENGLISH

Media Economy

by Alan B. Albarran

~~103,34€~~ 93,01€ 10% OFF

 This fully updated third edition analyzes the media industries and their activities from macro to micro levels, using concepts and theories to demonstrate the role the media plays in the economy as a whole.
ENGLISH

Digital Media And Innovation - Management And Design Strategies In Communication

by Richard A. (Western Michigan University, Usa) Gershon

~~209,54€~~ 188,59€ 10% OFF

free shipping

 This fully updated second edition explores the importance of innovation and innovative thinking for the long-term success of todayâ€™s leading media, telecommunications, and information technology companies.
ENGLISH

The Media Economy

by Alan B. (University Of North Texas, Usa) Albarran

~~331,21€~~ 298,09€ 10% OFF

free shipping

 This fully updated third edition analyzes the media industries and their activities from macro to micro levels, using concepts and theories to demonstrate the role the media plays in the economy as a whole.
ENGLISH

Media Management Matters - Challenges And Opportunities For Bridging Theory And Practice

55,42€ + 10% CARD

free shipping

 This edited volume explores media management as engaged scholarship, bridging theory and practice and discussing collaboration between academia, policymakers, and the media industry. Covering topics such as business models in digital news and small-market sustainability, it encourages actionable knowledge for industry decision makers.
ENGLISH

Media Management Matters - Challenges And Opportunities For Bridging Theory And Practice

54,31€ + 10% CARD

 This edited volume explores media management as engaged scholarship, bridging theory and practice and discussing collaboration between academia, policymakers, and the media industry. Covering topics such as business models in digital news and small-market sustainability, it encourages actionable knowledge for industry decision makers.
ENGLISH

Media Management Matters - Challenges And Opportunities For Bridging Theory And Practice

54,31€ + 10% CARD

 This edited volume explores media management as engaged scholarship, bridging theory and practice and discussing collaboration between academia, policymakers, and the media industry. Covering topics such as business models in digital news and small-market sustainability, it encourages actionable knowledge for industry decision makers.
ENGLISH

Media Management Matters - Challenges And Opportunities For Bridging Theory And Practice

209,54€ + 10% CARD

free shipping

 This edited volume explores media management as engaged scholarship, bridging theory and practice and discussing collaboration between academia, policymakers, and the media industry. Covering topics such as business models in digital news and small-market sustainability, it encourages actionable knowledge for industry decision makers.
ENGLISH

Handbook Of Media Management And Economics

128,51€ + 10% CARD

 Winner of the 2019 Robert Picard Book AwardThe Handbook of Media Management and Economics has become a required reference for students, professors, policy makers and industry practitioners. The volume was developed around two primary objectives: assessing the state of knowledge for the key topics in the media management and economics fields; and establishing the research agenda in these areas, ultimately pushing the field in new directions.The Handbook''s chapters are organized into parts addressing the theoretical components, key issues, analytical tools, and future directions for research. With its unparalleled breadth of content from expert authors, the Handbook provides background knowledge of the various theoretical dimensions and historical paradigms, and establishes the direction for the next phases of research in this evolving arena of study. Updates include the rise of mobile and social media, globalization, audience fragmentation and big data.
ENGLISH

Handbook Of Media Management And Economics

128,51€ + 10% CARD

 Winner of the 2019 Robert Picard Book AwardThe Handbook of Media Management and Economics has become a required reference for students, professors, policy makers and industry practitioners. The volume was developed around two primary objectives: assessing the state of knowledge for the key topics in the media management and economics fields; and establishing the research agenda in these areas, ultimately pushing the field in new directions.The Handbook''s chapters are organized into parts addressing the theoretical components, key issues, analytical tools, and future directions for research. With its unparalleled breadth of content from expert authors, the Handbook provides background knowledge of the various theoretical dimensions and historical paradigms, and establishes the direction for the next phases of research in this evolving arena of study. Updates include the rise of mobile and social media, globalization, audience fragmentation and big data.
ENGLISH

Social Media Industries

63,59€ + 10% CARD

 This volume examines how social media is evolving as an industry—it is an extension of traditional media industries, yet it is distinctly different in its nature and ability to build relationships among users. Examining social media in both descriptive and analytical ways, the chapters included herein present an overview of the social media industries, considering the history, development, and theoretical orientations used to understand social media. Covered are: <ul> <li>Business models found among the social media industries and social media as a form of marketing. </li> <li>Social media as a form of entertainment content, both in terms of digital content, and as a tool in the production of news. </li> <li>Discussions of ethics and privacy as applied to the area of social media. </li> <li>An examination of audience uses of social media considering differences among Latinos, African-Americans, and people over the age of 35. </li> </ul>Overall, the volume provides a timely and innovative look at the business aspects of social media, and it has much to offer scholars, researchers, and students in media and communication, as well as media practitioners.
ENGLISH

Social Media Industries

63,59€ + 10% CARD

 This volume examines how social media is evolving as an industry—it is an extension of traditional media industries, yet it is distinctly different in its nature and ability to build relationships among users. Examining social media in both descriptive and analytical ways, the chapters included herein present an overview of the social media industries, considering the history, development, and theoretical orientations used to understand social media. Covered are: <ul> <li>Business models found among the social media industries and social media as a form of marketing. </li> <li>Social media as a form of entertainment content, both in terms of digital content, and as a tool in the production of news. </li> <li>Discussions of ethics and privacy as applied to the area of social media. </li> <li>An examination of audience uses of social media considering differences among Latinos, African-Americans, and people over the age of 35. </li> </ul>Overall, the volume provides a timely and innovative look at the business aspects of social media, and it has much to offer scholars, researchers, and students in media and communication, as well as media practitioners.
ENGLISH

Webcasting Worldwide - Business Models Of An Emerging Global Medium

63,59€ + 10% CARD

 Tackles the delivery of audio and video content via the Web, or webcasting. This work provides a theoretical framework by which to analyze business models of media, and it also examines the business practices of leading webcasters in the world's developed broadband markets.
ENGLISH

Webcasting Worldwide - Business Models Of An Emerging Global Medium

63,59€ + 10% CARD

 Tackles the delivery of audio and video content via the Web, or webcasting. This work provides a theoretical framework by which to analyze business models of media, and it also examines the business practices of leading webcasters in the world's developed broadband markets.
ENGLISH

The Social Media Industries

209,54€ + 10% CARD

free shipping

 This volume examines how social media is evolving as an industry-it is an extension of traditional media industries, yet it is distinctly different in its nature and ability to build relationships among users.
ENGLISH

Webcasting Worldwide - Business Models Of An Emerging Global Medium

33,11€ + 10% CARD

 Webcasting Worldwide tackles one of the most timely topics in mass communication today-the delivery of audio and video content via the Web, or webcasting-employing a global perspective to explore the subject. It is unique in providing a theoretical framework by which to analyze business models of emerging media, and it also examines the business practices of leading webcasters in the world's most developed broadband markets. With webcasting in its early development, the approaches discussed in this volume set the standards for the webcasting industry. Representing the major broadband markets in the world, this text is an authoritative and valuable reference for both researchers and practitioners. The chapters relate the business practices of webcasting to the media market environment and established media industries, such as television and radio, as well as government and non-profit organizations. A CD-ROM accompanies the book, offering PowerPoint charts for use in training, education, and research, along with tables, graphs, screenshots, and hyperlinks. Webcasting Worldwide is essential reading for academic researchers and media industry practitioners, and the volume will be a useful text in advanced courses addressing media technology, media management, and international communication. For updates about the book chapters and latest commentaries on topics related to webcasting business models, please visit the Webcasting Business Models Blog at http://webcastingworldwide.blogspot.com Winner of The Association for Education in Journalism and Mass Communication Picard Award for Media Management and Economics 2007.
ENGLISH

Webcasting Worldwide - Business Models Of An Emerging Global Medium

64,88€ + 10% CARD

free shipping

 Tackles the delivery of audio and video content via the Web, or webcasting. This work provides a theoretical framework by which to analyze business models of media, and it also examines the business practices of leading webcasters in the world's developed broadband markets.
ENGLISH

Handbook Of Media Management And Economics

131,12€ + 10% CARD

free shipping
ENGLISH

Handbook Of Media Management And Economics

331,21€ + 10% CARD

free shipping
ENGLISH

The Social Media Industries

64,88€ + 10% CARD

free shipping
ENGLISH

Digital Media And Innovation - Management And Design Strategies In Communication

by Richard A. (Western Michigan University, Usa) Gershon

49,88€

free shipping

OUT OF STOCK OR NOT AVAILABLE

 This fully updated second edition explores the importance of innovation and innovative thinking for the long-term success of todayâ€™s leading media, telecommunications, and information technology companies.
Loading results...

View more results