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ENGLISH

Production Design For Screen - Visual Storytelling In Film And Television

by Jane Barnwell

~~45,30€~~ 40,77€ 10% OFF

 Packed with colour film stills, exclusive pre-production artwork and behind-the-scenes production images, this landmark book celebrates the production designer''s contribution to visual storytelling on screen. It illuminates the visual concepts behind familiar screen spaces and unpicks how and why they are so effective in conveying character and story. Seven case studies, developed from exclusive interviews with world-renowned designers, reveal the concepts behind some of the most engaging imagery on screen and establish a dialogue around the shared language of visual storytelling. Jane Barnwell offers a new methodology for evaluating the designer''s work on screen through five categories of analysis: space, interiors and exteriors, light, colour and set decorating. All of which combine to create the visual concept evident in the final screen image and together provide a model for the analysis of production design. Practical exercises and examples of real world projects walk you through the design process from breaking down the script and developing initial ideas to identifying a coherent conceptual vision. If you are a filmmaker, Production Design for Screen will inspire and guide you in your own work.
ENGLISH

Motion Graphics - Principles And Practices From The Ground Up

by Ian Crook e Peter Beare

40,53€ + 10% CARD

 Song lyrics fly across the screen in time to music. A globe spins and zooms into a war-torn country. Money rises from a screen to explain an economic situation. Now, more than ever, we are surrounded by these motion graphics on our TV and cinema screens, on our smartphones, computers, and tablets, on Main Street and in our galleries. Motion Graphics: Principles and Processes from the Ground Up is your introduction to the core principles of the discipline, whether your background or ambitions lie in animation, graphic design, film production, or visual effects. Ian Crook and Peter Beare provide you with a wide understanding of the key concepts and techniques that will help you plan, develop and produce your own creative projects.
ENGLISH

Animated Performance - Bringing Imaginary Animal, Human And Fantasy Characters To Life

by Nancy Beiman

40,53€ + 10% CARD

 Animated Performance shows how a character can seemingly ''come to life'' when their movements reflect the emotional or narrative context of their situation: when they start to ''perform''. The many tips, examples and exercises from a veteran of the animation industry will help readers harness the flexibility of animation to portray a limitless variety of characters and ensure that no two performances are ever alike. More than 300 color illustrations demonstrate how animal and fantasy characters can live and move without losing their non-human qualities and interviews with Disney animators Art Babbitt, Frank Thomas, Ollie Johnston and Ellen Woodbury make this a unique insight into bringing a whole world of characters to life. New to the second edition: A new chapter with introductory exercises to introduce beginner animators to the the world of animated acting; dozens of new assignments and examples focusing on designing and animating fantasy and animal characters.
ENGLISH

Layout Book

by Gavin Ambrose e Paul Harris

35,76€ + 10% CARD

 A fascinating exploration of this fundamental aspect of graphic design, The Layout Book explains the hows, whys and why-nots of the placing of elements on a page or screen layout. A historical overview of the subject is followed by a systematic look at key theoretical principles and practical applications. Offering a huge array of potential layout options and with over 200 color illustrations from some of the world''s leading design studios, whether you are working in print or digital media this book encompasses a variety of creative approaches. The second edition has also been updated to include interviews with practising designers, as well as new exercises to aid readers in their own explorations. Invaluable for design students looking for a better understanding of layout design, and inspiring for working designers, The Layout Book proves itself as a graphic design must-have.
ENGLISH

Production Design For Screen - Visual Storytelling In Film And Television

by Jane Barnwell

45,30€ + 10% CARD

 Packed with colour film stills, exclusive pre-production artwork and behind-the-scenes production images, this landmark book celebrates the production designer''s contribution to visual storytelling on screen. It illuminates the visual concepts behind familiar screen spaces and unpicks how and why they are so effective in conveying character and story. Seven case studies, developed from exclusive interviews with world-renowned designers, reveal the concepts behind some of the most engaging imagery on screen and establish a dialogue around the shared language of visual storytelling. Jane Barnwell offers a new methodology for evaluating the designer''s work on screen through five categories of analysis: space, interiors and exteriors, light, colour and set decorating. All of which combine to create the visual concept evident in the final screen image and together provide a model for the analysis of production design. Practical exercises and examples of real world projects walk you through the design process from breaking down the script and developing initial ideas to identifying a coherent conceptual vision. If you are a filmmaker, Production Design for Screen will inspire and guide you in your own work.
ENGLISH

Animation In Context - A Practical Guide To Theory And Making

by Mark Collington

45,30€ + 10% CARD

 Animation in Context is an illustrated introduction to cultural theory, contextual research and critical analysis. By making academic language more accessible, it empowers animators with the confidence and enthusiasm to engage with theory as a fun, integral, and applied part of the creative process. Interviews with contemporary industry professionals and academics, student case studies and a range of practical research exercises, combine to encourage a more versatile approach to animation practice - from creating storyboards to set designs and soundtracks; as well as developing virals, 3D zoetropes and projection mapping visuals. Mark Collington focuses on a core selection of theoretical approaches that shape animation narrative, supported by a broader set of shared theoretical principles from the worlds of art, design, film and media studies. This discussion is underpinned by cross-disciplinary thinking on a range of topics including genre, humour, montage and propaganda. These are applied to the analysis of a range of animated films and projects from Disney and Animé, to independent artist-filmmakers such as Wendy Tilby, Amanda Forbis and Jerzy Kucia. These ideas are also applied to other uses of animation such as advertising, sitcom, gaming and animated documentary.
ENGLISH

Designing Sustainable Communities

by Avi Friedman

53,65€ + 10% CARD

 Innovation in planning is essential to dealing with the challenges society currently faces, from urban sprawl to climate change. In this book, Avi Friedman looks at both new and revived sustainable strategies at a neighborhood level to explore options for both rehabilitating older communities as well as options for those projects being designed from scratch. The book takes a holistic approach to sustainable community design, covering aspects such as: - Transportation and how to avoid reliance on private vehicles - Ecological, psychological and economic values of open spaces - Neighborhood resilience and health - Affordability and energy consumption Interviews with and information from designers of sustainable communities provide first-hand insight into their development. Outstanding illustrated case studies from communities throughout the world add depth and insight into this important subject.
ENGLISH

Adaptation Strategies For Interior Architecture And Design

by Graeme Brooker

52,46€ + 10% CARD

 "Adaptation Strategies for Interior Architecture and Design outlines a number of different approaches utilized when designing the interior. The book presents a series of processes that are based upon the responses to a space outlined for new occupation. These processes are exemplified by a series of strategies, which filter and synthesize a mixture of information, ideas and resources, in order to form a new, clear and meaningful spatial design. The book introduces readers to recombinant cultures, methods and processes that explore the importance of context in both its site specific and cultural meaning. It examines a number of approaches that show how the adaptation of existing and, in particular, old buildings, can provide unique and unusual transformative solutions for the historic and contemporary built environment. Each strategy is demonstrated through highly-illustrated case studies and will be contextualised with an introduction explaining exemplary or key developments in other creative and spatially related fields such as installation art, painting, sculpture and furniture design"--
ENGLISH

Visual Communication Sensitive Market Edition - From Theory To Practice

by Lucienne Roberts

32,01€ + 10% CARD

 Some images in this edition have been suppressed for sensitive markets. Visual Communication: From Theory to Practice explores how cultural theory can be applied to the real-world practice of graphic design. Theories are presented and then discussed by designers such as Neville Brody, Michael Bierut, Erik Spiekermann and Joan Farrer.Issues such as mass culture, political design and semiotics are all debated, making this a unique companion to theory and culture modules on any undergraduate degree course in graphic design. Visual Communication helps students to develop sound critical judgment and informed strategies for the conception of new ideas that accurately reflect the current zeitgeist.
ENGLISH

Good: An Introduction To Ethics In Graphic Design

by Lucienne Roberts

33,38€ + 10% CARD

 Consider this simple conundrum: is it possible to be a bad good designer or a good bad designer for that matter? If the answer is yes then which is preferable and what does this reveal about the relationship between ethics and design practice? Good: An Introduction to Ethics in Graphic Design seeks to answer these questions. Graphic design is in ethical flux. Good comes at a time of growing disenchantment with style-led design solutions and the pursuit of self-expression alone and yet vacuous design judgements are still made without any real analysis of the criteria used. The terms good and bad are repeatedly applied without qualification whilst the relationship between personal and professional ethics is far too contentious to do any more than give cursory consideration. Despite recent manifestos and themed publications on design for good graphic designers have yet to examine what such terms really mean: in a time of relativism it has been far too divisive to do so. Good takes philosophy as its starting point but is not a philosophy book. It seeks to marry abstract ideas with practical application, removing some of the mystique that surrounds philosophy and highlighting its relevance for us all. Designers are people. This book seeks to engage designers in a debate about their profession and in an analysis of their value and worth. The decisions we make define us, in our ethical choices we reveal who we are.
ENGLISH

Layout Book

by Gavin Ambrose

38,64€ + 10% CARD

 Presents an overview of layout design, illustrating the many aspects of this discipline, and demonstrating how they affect not only graphic design, but realms, such as the arts/crafts/engineering, product, and architectural design.
ENGLISH

Drip-Dry Shirts: The Evolution Of The Graphic Designer

by Lucienne Roberts

26,49€ + 10% CARD

 Before the Second World War, the term graphic design didn''t even exist. Lucienne Roberts'' Drip-dry Shirts: The Evolution of the Graphic Designer celebrates the work of those practitioners who created this now familiar term. Including work from and interviews with some of graphic design''s biggest names - Ken Garland, Wim Crouwel, Milton Glaser, Karl Gerstner, Rosmarie Tissi and Ivan Chermayeff - this book gives an understanding of design history and sets contemporary work in an expansive and broad landscape. Contributors place their work in historical and personal contexts, reflecting on their formative years and long careers. Rich in anecdotes and observations, as influential designers speak honestly about what it was like to make design history, this is detailed visual retelling of the history of graphic design and its pioneers.
ENGLISH

Visual Communication - From Theory To Practice

by Jonathan Baldwin e Lucienne Roberts

41,72€ + 10% CARD

 Visual Communication: From Theory to Practice explores how cultural theory can be applied to the real-world practice of graphic design. Theories are presented and then discussed by designers such as Neville Brody, Michael Bierut, Erik Spiekermann and Joan Farrer. Issues such as mass culture, political design and semiotics are all debated, making this a unique companion to theory and culture modules on any undergraduate degree course in graphic design. Visual Communication helps students to develop sound critical judgment and informed strategies for the conception of new ideas that accurately reflect the current zeitgeist.
ENGLISH

Menswear Trends

by Aki Choklat

50,07€ + 10% CARD

 Menswear Trends will help you understand the relationship of menswear to society, enabling you to become both a forecaster and trend thinker - and bring new ideas, innovation and strategies to men''s fashion. With designer and educator Aki Choklat you''ll learn how menswear trends fit within the larger context of retail, how brands can use trends to be more competitive, and how to create an inspiring trend forecast. Later chapters show how to analyse catwalks, gather information from street-style coverage, compare short-term and long-term analysis and how to analyse and forecast colour trends. In the final chapter you''ll explore the various job roles within the trend industry, learn to differentiate between trend services and how to navigate the contemporary job market and illustrate your skills in a portfolio. Industry Insight Interviews: Peter Betsche, CEO, Arvenco David Edgar, one of the founding partners of Bureaux Design Associates (BDA) Michael Fisher, Creative Director - Menswear, Fashion Snoops Jaana Jätyri, founder of Trendstop Volker Ketteniss, Head of Menswear, WGSN Sandy MacLennan, founder of East Central Studios Ember Todd Colour and Trend Manager for Chaco Brand, Wolverine Worldwide Barbara Vinken, Chair of Comparative and French Literature, University of Munich Geraldine Wharry, founder of Trend Atelier
ENGLISH

Marketing Fashion Footwear - The Business Of Shoes

by Fiona Armstrong-Gibbs e Tamsin Mclaren

46,49€ + 10% CARD

 Marketing Fashion Footwear addresses the strategic issues surrounding the marketing and distribution of footwear, including brand identity, consumer behavior, production and manufacturing, and the impact of globalization and regional trends. Detailed case studies explore the evolving retail and e-tail landscape while industry perspective interviews focus on the issues faced by designers, brands and retailers. You''ll also learn the critical success factors for brand longevity, the scope of marketing communications, and the channels used to reach key opinion leaders and consumers. Beautifully illustrated with examples from some of the world''s most influential footwear designers and retailers, this is the ultimate guide to a multi-billion dollar industry. Featured contributors: Margaret Briffa, Briffa Marc Debieux, Cheaney & Sons Jason Fulton, This Memento Marc Goodman, Giancarlo Ricci Simon Jobson, Dr. Martens Tracey Neuls Tricia Salcido, Soft Star Shoes John Saunders, British Footwear Association Joanne Stoker Mary Stuart, mo Brog
ENGLISH

Fashion Designer'S Sketchbook - Inspiration, Design Development And Presentation

by Sharon Rothman

41,72€ + 10% CARD

 The Fashion Designer''s Sketchbook is a must-have resource for both fashion students and practising designers who wish to learn new ways of generating design ideas in order to create successful fashion collections, and who wish to develop their own creative aesthetic. It demonstrates how the fashion design sketchbook serves as a crucial creative tool for professional development - and a valuable portfolio of design work to present to potential employers. This book identifies four distinct types of creative journal, each representing a different phase in the design process: the inspiration diary, the working journal, the presentation journal and the design log; and it explores how one develops out of the other, each stage in the idea generation process moving the process forward organically from discovery, to direction, to design development and delivery. The Fashion Designer''s Sketchbook shows readers how to turn their sketchbooks into source books; how to generate design ideas from everyday experience; explores multiple ways of presenting and arranging elements within pages; details digital search and storage techniques as well as bulletin board journalling; and provides exercises to improve readers'' illustration skills and enquiry, promoting in-store sketching and visual analysis to focus awareness of design aesthetics, taste levels and design vision. The book also explores the need to address market realities, consumer profiles and trend analysis, and shows how to build design collections based on target customer demographics and different markets. Beautifully illustrated and filled with a vast range of inspirational and full-colour design illustrations, The Fashion Designer''s Sketchbook also features interviews with designers and industry experts. With a strong emphasis on exploratory design, this exciting resource provides readers with stimulating exercises designed to enable readers'' sketchbook work and their creative vision to shine.
ENGLISH

Patternmaking For Jacket And Coat Design

by Pamela Vanderlinde

45,30€ + 10% CARD

 Jacket design gives students and designers alike trouble, both technically and creatively; the technicality of their design and existing texts on the subject often leave novices and budding designers puzzled. Patternmaking for Jacket and Coat Design covers patternmaking techniques for seven iconic jacket and coat designs, focusing not only on the concepts needed to draft patterns, but also uniquely exploring the history of each garment design to reveal what lies behind their enduring appeal today. Each chapter provides easy-to-follow patterns for the blazer, tuxedo, military, motorcycle and Mao jackets, as well as the balmacaan and frock coats. Patternmaking for Jacket and Coat Design is an accessible, no-fuss, and visually stimulating manual for patterning iconic jackets and coats, providing a completely invaluable resource for both designers and amateur patternmakers.
ENGLISH

Fashion Promotion In Practice

by Dennis Maloney e Jon Cope

51,26€ + 10% CARD

 Fashion lives and dies by stories. Aiming to ''tell the stories of fashion'', Fashion Promotion in Practice both instructs and inspires through an entertaining look at contemporary promotional practice within the fashion industry, showing you how you can apply this to your own future brands and campaigns. Offering crucial insights into the how and why of promotional practice, Fashion Promotion in Practice explores the key issues and main areas of fashion promotion, including fashion film, the democratization of the catwalk, strategic brand collaborations, fashion magazines, celebrity endorsement, curating the fashion space, advertising, public relations, and campaign planning and evaluation. Each chapter also explores the key technologies, events and activities, which have shaped each practice. Beautifully illustrated, this go-to guide for fashion promotion contains exercises, case studies and interviews with major industry professionals, including Oliviero Toscani, Adam Drawas, Rebecca Grant, Kathryn Ferguson, Georgia Hardinge and Josie Roscopp, Diane Pernet, Andrea Leonardi and Katie Baron, making it a must-read for all those involved in the fashion industry.
ENGLISH

Zero Waste Fashion Design

by Mcquillan Holly Mcquillan e Rissanen Timo Rissanen

46,49€ + 10% CARD

 Zero Waste Fashion Design combines research and practice to introduce a crucial sustainable fashion design approach. Written by two industry leading pioneers, Timo Rissanen and Holly McQuillan, the book offers flexible strategies and easy-to-master zero waste techniques to help you develop your own cutting edge fashion designs. Sample flat patterns and more than 20 exercises will reinforce your understanding of the zero waste fashion design process. Beautifully illustrated interviews with high-profile, innovative designers, including Winifred Aldrich, Rickard Lindqvist and Yeohlee Teng, show the stunning garments produced by zero waste fashion design. Featured topics include: The criteria for zero waste fashion design Manufacturing zero waste garments Adapting existing designs for zero waste Zero waste designing with digital technologies
ENGLISH

Menswear Trends

by Aki Choklat

50,07€ + 10% CARD

 Menswear Trends will help you understand the relationship of menswear to society, enabling you to become both a forecaster and trend thinker - and bring new ideas, innovation and strategies to men''s fashion. With designer and educator Aki Choklat you''ll learn how menswear trends fit within the larger context of retail, how brands can use trends to be more competitive, and how to create an inspiring trend forecast. Later chapters show how to analyse catwalks, gather information from street-style coverage, compare short-term and long-term analysis and how to analyse and forecast colour trends. In the final chapter you''ll explore the various job roles within the trend industry, learn to differentiate between trend services and how to navigate the contemporary job market and illustrate your skills in a portfolio. Industry Insight Interviews: Peter Betsche, CEO, Arvenco David Edgar, one of the founding partners of Bureaux Design Associates (BDA) Michael Fisher, Creative Director - Menswear, Fashion Snoops Jaana Jätyri, founder of Trendstop Volker Ketteniss, Head of Menswear, WGSN Sandy MacLennan, founder of East Central Studios Ember Todd Colour and Trend Manager for Chaco Brand, Wolverine Worldwide Barbara Vinken, Chair of Comparative and French Literature, University of Munich Geraldine Wharry, founder of Trend Atelier
ENGLISH

Patternmaking For Jacket And Coat Design

by Pamela Vanderlinde

45,30€ + 10% CARD

 Jacket design gives students and designers alike trouble, both technically and creatively; the technicality of their design and existing texts on the subject often leave novices and budding designers puzzled. Patternmaking for Jacket and Coat Design covers patternmaking techniques for seven iconic jacket and coat designs, focusing not only on the concepts needed to draft patterns, but also uniquely exploring the history of each garment design to reveal what lies behind their enduring appeal today. Each chapter provides easy-to-follow patterns for the blazer, tuxedo, military, motorcycle and Mao jackets, as well as the balmacaan and frock coats. Patternmaking for Jacket and Coat Design is an accessible, no-fuss, and visually stimulating manual for patterning iconic jackets and coats, providing a completely invaluable resource for both designers and amateur patternmakers.
ENGLISH

Fashion Promotion In Practice

by Dennis Maloney e Jon Cope

51,26€ + 10% CARD

 Fashion lives and dies by stories. Aiming to ''tell the stories of fashion'', Fashion Promotion in Practice both instructs and inspires through an entertaining look at contemporary promotional practice within the fashion industry, showing you how you can apply this to your own future brands and campaigns. Offering crucial insights into the how and why of promotional practice, Fashion Promotion in Practice explores the key issues and main areas of fashion promotion, including fashion film, the democratization of the catwalk, strategic brand collaborations, fashion magazines, celebrity endorsement, curating the fashion space, advertising, public relations, and campaign planning and evaluation. Each chapter also explores the key technologies, events and activities, which have shaped each practice. Beautifully illustrated, this go-to guide for fashion promotion contains exercises, case studies and interviews with major industry professionals, including Oliviero Toscani, Adam Drawas, Rebecca Grant, Kathryn Ferguson, Georgia Hardinge and Josie Roscopp, Diane Pernet, Andrea Leonardi and Katie Baron, making it a must-read for all those involved in the fashion industry.
ENGLISH

Fashion Designer'S Sketchbook - Inspiration, Design Development And Presentation

by Sharon Rothman

41,72€ + 10% CARD

 The Fashion Designer''s Sketchbook is a must-have resource for both fashion students and practising designers who wish to learn new ways of generating design ideas in order to create successful fashion collections, and who wish to develop their own creative aesthetic. It demonstrates how the fashion design sketchbook serves as a crucial creative tool for professional development - and a valuable portfolio of design work to present to potential employers. This book identifies four distinct types of creative journal, each representing a different phase in the design process: the inspiration diary, the working journal, the presentation journal and the design log; and it explores how one develops out of the other, each stage in the idea generation process moving the process forward organically from discovery, to direction, to design development and delivery. The Fashion Designer''s Sketchbook shows readers how to turn their sketchbooks into source books; how to generate design ideas from everyday experience; explores multiple ways of presenting and arranging elements within pages; details digital search and storage techniques as well as bulletin board journalling; and provides exercises to improve readers'' illustration skills and enquiry, promoting in-store sketching and visual analysis to focus awareness of design aesthetics, taste levels and design vision. The book also explores the need to address market realities, consumer profiles and trend analysis, and shows how to build design collections based on target customer demographics and different markets. Beautifully illustrated and filled with a vast range of inspirational and full-colour design illustrations, The Fashion Designer''s Sketchbook also features interviews with designers and industry experts. With a strong emphasis on exploratory design, this exciting resource provides readers with stimulating exercises designed to enable readers'' sketchbook work and their creative vision to shine.
ENGLISH

Zero Waste Fashion Design

by Mcquillan Holly Mcquillan e Rissanen Timo Rissanen

46,49€ + 10% CARD

 Zero Waste Fashion Design combines research and practice to introduce a crucial sustainable fashion design approach. Written by two industry leading pioneers, Timo Rissanen and Holly McQuillan, the book offers flexible strategies and easy-to-master zero waste techniques to help you develop your own cutting edge fashion designs. Sample flat patterns and more than 20 exercises will reinforce your understanding of the zero waste fashion design process. Beautifully illustrated interviews with high-profile, innovative designers, including Winifred Aldrich, Rickard Lindqvist and Yeohlee Teng, show the stunning garments produced by zero waste fashion design. Featured topics include: The criteria for zero waste fashion design Manufacturing zero waste garments Adapting existing designs for zero waste Zero waste designing with digital technologies
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