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ENGLISH

Manager'S Guide To Excellence In Public Relations And Communication Management

by David M. Dozier, James E. Grunig e Larissa A. Grunig

74,34€ + 10% CARD

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 This text reports the findings of a study of public relations and communications management. The study identifies three spheres of communication excellence: the inner sphere of communication excellence; shared expectations of top communicators; and organizational culture.
Family Communication

by Chris (University Of Arizona, Usa) Segrin e Jeanne (New Mexico State University, Usa) Flora

~~209,54€~~ 188,59€ 10% OFF

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 The fourth edition of this textbook provides a thoroughly updated and comprehensive introduction to contemporary and classic research, theories of family communication, and family relationships. It is an ideal text for advanced undergraduate or graduate courses in family studies and professionals who work with families.
ENGLISH

Media Handbook - A Complete Guide To Advertising Media Selection, Planning, Research, And Buying

by Helen Katz

~~91,41€~~ 82,27€ 10% OFF

 Now in its 9th edition, The Media Handbook introduces students to the media planning and buying process with a concise and industry-informed approach. This text remains ideal for courses in media planning and buying in advertising and mass communication departments.
ENGLISH

Media Handbook - A Complete Guide To Advertising Media Selection, Planning, Research, And Buying

by Helen Katz

~~91,41€~~ 82,27€ 10% OFF

 Now in its 9th edition, The Media Handbook introduces students to the media planning and buying process with a concise and industry-informed approach. This text remains ideal for courses in media planning and buying in advertising and mass communication departments.
ENGLISH

The Media Handbook - A Complete Guide To Advertising Media Selection, Planning, Research, And Buying

by Helen (Publicis Media) Katz

~~209,54€~~ 188,59€ 10% OFF

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 Now in its 9th edition, The Media Handbook introduces students to the media planning and buying process with a concise and industry-informed approach. This text remains ideal for courses in media planning and buying in advertising and mass communication departments.
ENGLISH

Communicating And Organizing In Context - The Theory Of Structurational Interaction

by Beth Bonniwell (University Of Delaware, Usa) Haslett

~~59,47€~~ 53,52€ 10% OFF

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 Communicating and Organizing in Context integrates Giddensâ€™ structuration theory with Goffmanâ€™s interaction order and develops a new theoretical baseâ€"the theory of structurational interactionâ€"for the analysis of communicating and organizing. This book will be a valuable resource for students and scholars as an orientation to the fi
ENGLISH

Crisis Communications - A Casebook Approach

by Kathleen Fearn-Banks e Kevin Kawamoto

~~98,04€~~ 88,24€ 10% OFF

 Now in its sixth edition, this book provides engaging, practice-oriented case studies analyzing communication professionalsâ€™ crisis preparation and responses, illustrating key considerations for communicating with both internal and external stakeholders during and after a crisis.
ENGLISH

Crisis Communications - A Casebook Approach

by Kathleen Fearn-Banks e Kevin Kawamoto

~~98,04€~~ 88,24€ 10% OFF

 Now in its sixth edition, this book provides engaging, practice-oriented case studies analyzing communication professionalsâ€™ crisis preparation and responses, illustrating key considerations for communicating with both internal and external stakeholders during and after a crisis.
ENGLISH

Crisis Communications - A Casebook Approach

by Kathleen (University Of Washington, Usa) Fearn-Banks e Kevin (University Of Hawaii, Usa) Kawamoto

~~209,54€~~ 188,59€ 10% OFF

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 Now in its sixth edition, this book provides engaging, practice-oriented case studies analyzing communication professionalsâ€™ crisis preparation and responses, illustrating key considerations for communicating with both internal and external stakeholders during and after a crisis.
ENGLISH

The Dynamics Of Persuasion - Communication And Attitudes In The 21st Century

by Richard M. (Cleveland State University) Perloff

67,58€ + 10% CARD

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 The eighth edition of The Dynamics of Persuasion again guides readers in understanding the power and limits of persuasion in contemporary society.
ENGLISH

Dynamics Of Persuasion - Communication And Attitudes In The 21st Century

by Richard M. Perloff

128,51€ + 10% CARD

 The eighth edition of The Dynamics of Persuasion again guides readers in understanding the power and limits of persuasion in contemporary society.
ENGLISH

Dynamics Of Persuasion - Communication And Attitudes In The 21st Century

by Richard M. Perloff

128,51€ + 10% CARD

 The eighth edition of The Dynamics of Persuasion again guides readers in understanding the power and limits of persuasion in contemporary society.
ENGLISH

Perspectives On Radio And Television - Telecommunication In The United States

by David H. Ostroff, F. Leslie Smith e John W. Wright

70,21€ + 10% CARD

 New edition of Harper & Row textbook; basic intro into TV & radio for broadcast communication/mass comm students.
ENGLISH

Professional Feature Writing

by Bruce Garrison

92,74€ + 10% CARD

 Professional Feature Writing provides an essential introduction to the basics of news media feature writing and establishes a solid foundation for students and writers making feature writing their career.
ENGLISH

Professional Feature Writing

by Bruce Garrison

92,74€ + 10% CARD

 Professional Feature Writing provides an essential introduction to the basics of news media feature writing and establishes a solid foundation for students and writers making feature writing their career.
ENGLISH

The Dynamics Of Persuasion - Communication And Attitudes In The 21st Century

by Richard M. (Cleveland State University) Perloff

209,54€ + 10% CARD

free shipping

 The eighth edition of The Dynamics of Persuasion again guides readers in understanding the power and limits of persuasion in contemporary society.
ENGLISH

Public Relations Theory Iii - In The Age Of Publics

90,09€ + 10% CARD

 This important book chronicles, responds to, and advances the leading theories in the public relations discipline.
ENGLISH

Public Relations Theory Iii - In The Age Of Publics

90,09€ + 10% CARD

 This important book chronicles, responds to, and advances the leading theories in the public relations discipline.
ENGLISH

Professional Feature Writing

by Bruce (University Of Miami, Usa) Garrison

232,51€ + 10% CARD

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 Professional Feature Writing provides an essential introduction to the basics of news media feature writing and establishes a solid foundation for students and writers making feature writing their career.
ENGLISH

Professional Feature Writing

by Bruce (University Of Miami, Usa) Garrison

94,62€ + 10% CARD

free shipping

 Professional Feature Writing provides an essential introduction to the basics of news media feature writing and establishes a solid foundation for students and writers making feature writing their career.
ENGLISH

Public Relations Theory Iii - In The Age Of Publics

91,92€ + 10% CARD

free shipping

 This important book chronicles, responds to, and advances the leading theories in the public relations discipline.
ENGLISH

Public Relations Theory Iii - In The Age Of Publics

189,26€ + 10% CARD

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 This important book chronicles, responds to, and advances the leading theories in the public relations discipline.
ENGLISH

Handbook Of Visual Communication - Theory, Methods, And Media

155,47€ + 10% CARD

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 This Handbook of Visual Communication explores the key theoretical areas and research methods of visual communication. With chapters contributed by many of the best-known and respected scholars in visual communication, this volume brings together significant and influential work in the discipline.
ENGLISH

An Integrated Approach To Communication Theory And Research

109,49€ + 10% CARD

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 An Integrated Approach to Communication Theory and Research provides an in-depth overview of communication studies as well as integrating theory with research. This new edition provides a comprehensive overview of current theory and research written by the top theorists and researchers in each area.
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