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ENGLISH

Manager'S Guide To Excellence In Public Relations And Communication Management

by David M. Dozier, James E. Grunig e Larissa A. Grunig

70,29€ + 10% CARD

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 This text reports the findings of a study of public relations and communications management. The study identifies three spheres of communication excellence: the inner sphere of communication excellence; shared expectations of top communicators; and organizational culture.
Family Communication

by Chris (University Of Arizona, Usa) Segrin e Jeanne (New Mexico State University, Usa) Flora

~~209,54€~~ 188,59€ 10% OFF

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 The fourth edition of this textbook provides a thoroughly updated and comprehensive introduction to contemporary and classic research, theories of family communication, and family relationships. It is an ideal text for advanced undergraduate or graduate courses in family studies and professionals who work with families.
ENGLISH

Media Handbook - A Complete Guide To Advertising Media Selection, Planning, Research, And Buying

by Helen Katz

~~86,11€~~ 77,50€ 10% OFF

 Now in its 9th edition, The Media Handbook introduces students to the media planning and buying process with a concise and industry-informed approach.The book takes readers through the fundamentals of each media channel, leading to the creation of a media plan. This edition features a revised and expanded chapter on digital media for both planning and buying (including programmatic), with additional material on artificial intelligence, the metaverse and augmented/virtual reality, and streaming. It also includes more charts and tables to provide additional visual appeal and understanding. Newly updated data, more international brand examples, and a summary of key media calculations round out this thoroughly updated edition.This text remains ideal for courses in media planning and buying in advertising and mass communication departments.Supplemental online resources for both students and instructors are also available. To assist in their course preparation, instructors will find lecture slides and sample test questions while students will benefit from chapter overviews and new sample media planning exercise scenarios with accompanying practice spreadsheets. Please visit www.routledge.com/9781032671369.
ENGLISH

Media Handbook - A Complete Guide To Advertising Media Selection, Planning, Research, And Buying

by Helen Katz

~~86,11€~~ 77,50€ 10% OFF

 Now in its 9th edition, The Media Handbook introduces students to the media planning and buying process with a concise and industry-informed approach.The book takes readers through the fundamentals of each media channel, leading to the creation of a media plan. This edition features a revised and expanded chapter on digital media for both planning and buying (including programmatic), with additional material on artificial intelligence, the metaverse and augmented/virtual reality, and streaming. It also includes more charts and tables to provide additional visual appeal and understanding. Newly updated data, more international brand examples, and a summary of key media calculations round out this thoroughly updated edition.This text remains ideal for courses in media planning and buying in advertising and mass communication departments.Supplemental online resources for both students and instructors are also available. To assist in their course preparation, instructors will find lecture slides and sample test questions while students will benefit from chapter overviews and new sample media planning exercise scenarios with accompanying practice spreadsheets. Please visit www.routledge.com/9781032671369.
ENGLISH

The Media Handbook - A Complete Guide To Advertising Media Selection, Planning, Research, And Buying

by Helen (Publicis Media) Katz

~~209,54€~~ 188,59€ 10% OFF

free shipping

 Now in its 9th edition, The Media Handbook introduces students to the media planning and buying process with a concise and industry-informed approach. This text remains ideal for courses in media planning and buying in advertising and mass communication departments.
ENGLISH

Communicating And Organizing In Context - The Theory Of Structurational Interaction

by Beth Bonniwell (University Of Delaware, Usa) Haslett

~~56,77€~~ 51,09€ 10% OFF

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 Communicating and Organizing in Context integrates Giddensâ€™ structuration theory with Goffmanâ€™s interaction order and develops a new theoretical baseâ€"the theory of structurational interactionâ€"for the analysis of communicating and organizing. This book will be a valuable resource for students and scholars as an orientation to the fi
ENGLISH

Crisis Communications - A Casebook Approach

by Kathleen Fearn-Banks e Kevin Kawamoto

~~98,04€~~ 88,24€ 10% OFF

 Now in its sixth edition, this book provides engaging, practice-oriented case studies analyzing communication professionalsâ€™ crisis preparation and responses, illustrating key considerations for communicating with both internal and external stakeholders during and after a crisis.
ENGLISH

Crisis Communications - A Casebook Approach

by Kathleen Fearn-Banks e Kevin Kawamoto

~~98,04€~~ 88,24€ 10% OFF

 Now in its sixth edition, this book provides engaging, practice-oriented case studies analyzing communication professionalsâ€™ crisis preparation and responses, illustrating key considerations for communicating with both internal and external stakeholders during and after a crisis.
ENGLISH

Crisis Communications - A Casebook Approach

by Kathleen (University Of Washington, Usa) Fearn-Banks e Kevin (University Of Hawaii, Usa) Kawamoto

~~209,54€~~ 188,59€ 10% OFF

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 Now in its sixth edition, this book provides engaging, practice-oriented case studies analyzing communication professionalsâ€™ crisis preparation and responses, illustrating key considerations for communicating with both internal and external stakeholders during and after a crisis.
ENGLISH

The Dynamics Of Persuasion - Communication And Attitudes In The 21st Century

by Richard M. (Cleveland State University) Perloff

67,58€ + 10% CARD

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 The eighth edition of The Dynamics of Persuasion again guides readers in understanding the power and limits of persuasion in contemporary society.
ENGLISH

Dynamics Of Persuasion - Communication And Attitudes In The 21st Century

by Richard M. Perloff

~~128,51€~~ 102,81€ 20% OFF + 5% CARD

 The eighth edition of The Dynamics of Persuasion again guides readers in understanding the power and limits of persuasion in contemporary society.
ENGLISH

Dynamics Of Persuasion - Communication And Attitudes In The 21st Century

by Richard M. Perloff

~~128,51€~~ 102,81€ 20% OFF + 5% CARD

 The eighth edition of The Dynamics of Persuasion again guides readers in understanding the power and limits of persuasion in contemporary society.
ENGLISH

Perspectives On Radio And Television - Telecommunication In The United States

by David H. Ostroff, F. Leslie Smith e John W. Wright

~~70,21€~~ 56,17€ 20% OFF + 5% CARD

 New edition of Harper & Row textbook; basic intro into TV & radio for broadcast communication/mass comm students.
ENGLISH

Professional Feature Writing

by Bruce Garrison

~~88,76€~~ 71,01€ 20% OFF + 5% CARD

 Professional Feature Writing provides an essential introduction to the basics of news media feature writing and establishes a solid foundation for students and writers making feature writing their career.
ENGLISH

Professional Feature Writing

by Bruce Garrison

~~88,76€~~ 71,01€ 20% OFF + 5% CARD

 Professional Feature Writing provides an essential introduction to the basics of news media feature writing and establishes a solid foundation for students and writers making feature writing their career.
ENGLISH

The Dynamics Of Persuasion - Communication And Attitudes In The 21st Century

by Richard M. (Cleveland State University) Perloff

209,54€ + 10% CARD

free shipping

 The eighth edition of The Dynamics of Persuasion again guides readers in understanding the power and limits of persuasion in contemporary society.
ENGLISH

Public Relations Theory Iii - In The Age Of Publics

~~90,09€~~ 72,07€ 20% OFF + 5% CARD

 This important book chronicles, responds to, and advances the leading theories in the public relations discipline.
ENGLISH

Public Relations Theory Iii - In The Age Of Publics

~~90,09€~~ 72,07€ 20% OFF + 5% CARD

 This important book chronicles, responds to, and advances the leading theories in the public relations discipline.
ENGLISH

Professional Feature Writing

by Bruce (University Of Miami, Usa) Garrison

196,02€ + 10% CARD

free shipping

 Professional Feature Writing provides an essential introduction to the basics of news media feature writing and establishes a solid foundation for students and writers making feature writing their career.
ENGLISH

Professional Feature Writing

by Bruce (University Of Miami, Usa) Garrison

90,56€ + 10% CARD

free shipping

 Professional Feature Writing provides an essential introduction to the basics of news media feature writing and establishes a solid foundation for students and writers making feature writing their career.
ENGLISH

Public Relations Theory Iii - In The Age Of Publics

91,92€ + 10% CARD

free shipping

 This important book chronicles, responds to, and advances the leading theories in the public relations discipline.
ENGLISH

Public Relations Theory Iii - In The Age Of Publics

189,26€ + 10% CARD

free shipping

 This important book chronicles, responds to, and advances the leading theories in the public relations discipline.
ENGLISH

Contemporary Australian Playwriting - Re-Visioning The Nation On The Mainstage

by Chris (Flinders University, Australia) Hay e Stephen (University Of Queensland, Australia) Carleton

52,71€ + 10% CARD

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 At a politically turbulent time when national identity is fractured, this book examines the ways in which Australiaâ€™s leading playwrights have interrogated, problematised and tried to make sense of the nation.
ENGLISH

Recent Advances In Ai-Enabled Automated Medical Diagnosis

196,02€ + 10% CARD

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 This book presents a summary of recent advances in this rapidly growing area, and introduces interesting topics to a wide audience within various cross-disciplinary areas.
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