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Voice Over Ip Fundamentals

eBook 25%

ENGLISH

Voice Over Ip Fundamentals

by James F. Peters, Jonathan Davidson, Manoj Bhatia, Satish Kalidindi e Sudipto Mukherjee

~~63,59€~~ 50,87€ 20% OFF + 5% CARD

 Providing an introduction to the basics of Voice over IP, this book explains how a basic IP telephony infrastructure is built and works on concepts concerning voice and data networking, and transmission of voice over data networks. It also explains enterprise and service-provider applications and services.
The Fundamentals Of Film Making

by Jane (University Of Westminster, Uk) Barnwell

~~31,08€~~ 27,97€ 10% OFF

free shipping

 Presents an overview of the collaborative practice of film production, which is broken down into key components to clarify the process that results in the end product we are so familiar with. This title offers insight into the working methods of film-makers. It is suitable for students of media, film studies and the visual arts.
ENGLISH

Fundamentals Of Fashion Filmmaking

by Nilgin Yusuf

~~35,76€~~ 28,61€ 20% OFF + 5% CARD

 Over the last decade fashion film''s presence has become ubiquitous. From the retail environments where fashion film is projected onto windows and buildings, to the online arenas of fashion brands and labels through to art gallery installations, fashion communication is on the move. With examples from dozens of groundbreaking international films, including QR codes linking to the films online, The Fundamentals of Fashion Filmmaking places fashion film in its broader industry, cultural and historical context. You''ll also learn about the process of making fashion film, exploring how it works across multiple technologies, platforms and audiences. Interviews with filmmakers bring together a wealth of industry expertise on everything from storyboarding to finding an audience.
ENGLISH

Fundamentals Of Fashion Filmmaking

by Nilgin Yusuf

~~35,76€~~ 28,61€ 20% OFF + 5% CARD

 Over the last decade fashion film''s presence has become ubiquitous. From the retail environments where fashion film is projected onto windows and buildings, to the online arenas of fashion brands and labels through to art gallery installations, fashion communication is on the move. With examples from dozens of groundbreaking international films, including QR codes linking to the films online, The Fundamentals of Fashion Filmmaking places fashion film in its broader industry, cultural and historical context. You''ll also learn about the process of making fashion film, exploring how it works across multiple technologies, platforms and audiences. Interviews with filmmakers bring together a wealth of industry expertise on everything from storyboarding to finding an audience.
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Fundamentals Of Creative Advertising

eBook 25%

ENGLISH

Fundamentals Of Creative Advertising

by Caroline Barfoot, Ken Burtenshaw e Nik Mahon

~~33,38€~~ 26,70€ 20% OFF + 5% CARD

 Advertising is renowned for being a highly creative and visual medium, but many advertising textbooks are descriptive and text-heavy. The Fundamentals of Creative Advertising takes a step-by-step approach with text supported by exercises, checklists and contemporary visuals from award-winning campaigns. The book focuses on the various media available to the advertiser, the thinking and planning behind the campaign strategy, the construction of the brief, the creative solution and execution of the advertising campaign.
ENGLISH

Bgp Design And Implementation

by Micah Bartell e Randy Zhang

~~71,54€~~ 57,23€ 20% OFF + 5% CARD

 Learn practical guidelines for designing and deploying a scalable BGP routing architecture <ul> <li>Up-to-date coverage of BGP features like performance tuning, multiprotocol BGP, MPLS VPN, and multicast BGP</li> <li>In-depth coverage of advanced BGP topics to help design a complex BGP routing architecture</li> <li>Practical design tips that have been proven in the field </li> <li>Extensive configuration examples and case studies</li> </ul> BGP Design and Implementation focuses on real-world problems and provides not only design solutions, but also the background on why they are appropriate and a practical overview of how they apply into a top-down design. The BGP protocol is being used in both service provider and enterprise networks. The design goals of these two groups are different, leading to different architectures being used in each environment. The title breaks out the separate goals, and resulting solutions for each group to assist the reader in further understanding different solution strategies. This book starts by identifying key features and functionality in BGP. It then delves into the topics of performance tuning, routing policy development, and architectural scalability. It progresses by examining the challenges for both the service provider and enterprise customers, and provides practical guidelines and a design framework for each. BGP Design and Implementation finishes up by closely looking at the more recent extensions to BGP through Multi-Protocol BGP for MPLS-VPN, IP Multicast, IPv6, and CLNS. Each chapter is generally organized into the following sections: Introduction, Design and Implementation Guidelines, Case Studies, and Summary. 1587051095101412003
ENGLISH

Cisco Telepresence Fundamentals

by Alan Glowacki, Kevin Mcmenamy, Roland Saville e Tim Szigeti

~~40,85€~~ 32,68€ 20% OFF + 5% CARD

 Cisco TelePresence™ Systems (CTS) create live, face-to-face meeting experiences, providing a breakthrough virtual conferencing and collaboration experience that transcends anything previously achievable by videoconferencing. Although the business case for deploying CTS is compelling, implementing it requires advanced knowledge of the latest networking technologies, an attention to detail, and thorough planning. In this book, four leading CTS technical experts cover everything you need to know to successfully design and deploy CTS in your environment. The authors cover every element of a working CTS solution: video, audio, signaling protocols and call processing, LAN and WAN design, multipoint, security, inter-company connectivity, and much more. They deliver start-to-finish coverage of CTS design for superior availability, QoS support, and security in converged networks. They also present the first chapter-length design guide of it’s kind detailing the room requirements and recommendations for lighting, acoustics, and ambience within various types of TelePresence rooms. Cisco Telepresence Fundamentals is an indispensable resource for all technical professionals tasked with deploying CTS, including netadmins, sysadmins, audio/video specialists, VoIP specialists, and operations staff. This is the only book that: <ul> <li>Introduces every component of a complete CTS solution and shows how they work together</li> <li>Walks through connecting CTS in real-world environments</li> <li>Demonstrates how to secure virtual meetings using Cisco firewalls and security protocols</li> <li>Includes a full chapter on effective TelePresence room design</li> <li>Walks through every aspect of SIP call signaling design, including both single-cluster and intercluster examples for use in a TelePresence environment</li> <li>Provides prequalification, room, and network path assessment considerations to help you anticipate and avoid problems</li> </ul> Tim Szigeti, CCIE® No. 9794, technical leader within the Cisco® Enterprise Systems Engineering team, is responsible for defining Cisco TelePresence network deployment best practices. He also coauthored the Cisco Press book End-to-End QoS Network Design. Kevin McMenamy, senior manager of technical marketing in the Cisco TelePresence Systems Business Unit, has spent the past nine years at Cisco supporting IP videoconferencing, video telephony, and unified communications. Roland Saville, technical leader for the Cisco Enterprise Systems Engineering team, tests and develops best-practice design guides for Cisco TelePresence enterprise deployments. Alan Glowacki is a Cisco technical marketing engineer responsible for supporting Cisco TelePresence customers and sales teams. <ul> <li>Use Cisco TelePresence Systems (CTS) to enhance global teamwork and collaboration, both within your own enterprise and with your customers, partners, and vendors</li> <li>Understand how the various components of the Cisco TelePresence Solution connect and work together</li> <li>Integrate CTS into existing LAN, enterprise, and service provider networks</li> <li>Successfully design and deploy a global TelePresence network</li> <li>Understand the importance of room dimensions, acoustics, lighting, and ambience and how to properly design the physical room environment </li> <li>Provide the high levels of network availability CTS requires</li>...
ENGLISH

Cisco Ios Xr Fundamentals

by Dawit Birhanu, Mark Ghattas, Mobeen Tahir e Syed Natif Nawaz

~~42,51€~~ 34,01€ 20% OFF + 5% CARD

 Cisco IOS XR Fundamentals is a systematic, authoritative guide to configuring routers with Cisco IOS® XR, the next-generation flagship Cisco® Internet operating system. In this book, a team of Cisco experts brings together quick, authoritative, and example-rich reference information for all the commands most frequently used to configure and troubleshoot Cisco IOS XR-based routers in both service provider and enterprise environments. The authors walk you through the details of the Cisco IOS XR architecture and explain commands in the new Cisco IOS XR CLI wherever required. They present concise explanations of service provider requirements and internetwork theory, backed by proven sample configurations for IOS XR services, MPLS, multicast, system management, system security, routing, and interfaces. Cisco IOS XR Fundamentals is an indispensable resource for designing, implementing, troubleshooting, administering, or selling networks containing Cisco IOS XR-supported routers. This is the only Cisco IOS XR book that: <ul> <li>Clearly explains how Cisco IOS XR meets the emerging requirements of both current and future networks </li> <li>Gives network professionals extensive information for simplifying migration and taking full advantage of Cisco IOS XR’s new power</li> <li>Presents detailed, tested configuration examples that network professionals can apply in their own networks</li> <li>Walks through using new Cisco IOS XR features and the In-Service Software Upgrade (ISSU) process to minimize downtime and cost</li> </ul> Mobeen Tahir, CCIE® No. 12643 (R&S, SP), is a Cisco network consulting engineer with more than a decade of experience in designing and deploying service provider networks. He currently works for the WWSP practice team, which provides consulting services to Cisco NGN customers. Mark Ghattas, CCIE No. 19706 (Service Provider), is a solution architect at Cisco and has been in the networking industry for more than 15 years. He focuses on IOS XR-based platforms for service providers and currently manages the World Wide Service Provider Practice team in Advanced Services. Dawit Birhanu, CCIE No. 5602, is a technical leader at Cisco. He assists global service providers in deploying new NGN products and technologies. He specializes in IOS XR-based platforms, QoS, MPLS, and BGP. Syed Natif Nawaz, CCIE No. 8825 (R&S, SP), has more than 10 years'' experience in providing networking design, deployment, and escalation assistance to service provider customers. He is currently the IOS XE software development manager at Cisco, where he works on customer-focused software qualification, certification, and deployment; feature integration; release processes; and other software quality initiatives. <ul> <li>Use Cisco IOS XR to deliver superior scalability, availability, security, and service flexibility</li> <li>Understand the Cisco IOS XR distributed, modular architecture</li> <li>Design, implement, and...
ENGLISH

The Fundamentals Of Illustration

by Professor Lawrence (Ravensbourne University London, Uk) Zeegen

39,19€ + 10% CARD

free shipping

 Introduces students to the various aspects of illustration. This title provides a fresh introduction to the key elements of the discipline and takes the student step-by-step through the key processes, themes and applications in illustration.
ENGLISH

Fundamentals Of Printed Textile Design

by Alex Russell

~~38,15€~~ 30,52€ 20% OFF + 5% CARD

 In this essential introduction to contemporary printed textile design, designer and educator Alex Russell explores creative and commercial studio practice, including: - developing sophisticated skills with image and colour - how to make effective use of context in your work - strategies for a career in design You''ll learn how history and technology shape print design, plus how to balance innovation with industry requirements, including fashion, home interiors, giftware and stationery. There''s practical advice on developing a professional portfolio, and how good communication skills can get your work noticed. This updated edition includes expanded sections on digital design and social media, and their impact on portfolio development, manufacturing, and promotion, as well as advice on establishing an ethical, sustainable practice for the future.
ENGLISH

Fundamentals Of Interior Design

by Simon Dodsworth e Stephen Anderson

~~39,34€~~ 31,47€ 20% OFF + 5% CARD

 The second edition of The Fundamentals of Interior Design provides a thorough introduction to the key elements of interior design and the ideas that underpin them. The book describes the entirety of the creative process, from researching initial ideas to realizing them in three-dimensional form. Throughout the text, guidelines are given to provide structure to the interior design process and the reader is encouraged to adapt and initiate methodologies to suit individual project needs. This approach is intended to give designers a belief in their own abilities, and the confidence to tackle different projects with the unique challenges that each one brings. The book features a variety of diagrams and talking points to encourage students and practitioners to think about key issues such as understanding spatial relationships and the use of sustainable materials. This second edition includes new case studies focusing on well-known international interior design studios, such as Conran and Partners, UK, Slade Architecture, US, Gensler, US and award winning architects Chae-Pereira in South Korea. The introduction of interviews with contemporary interior designers allows readers an insight in to the working world of interior design. The new projects allow students to explore what they have learned in each chapter through experimentation and these activities encourage creativity and further learning.
ENGLISH

Fundamentals Of Printed Textile Design

by Alex Russell

~~38,15€~~ 30,52€ 20% OFF + 5% CARD

 In this essential introduction to contemporary printed textile design, designer and educator Alex Russell explores creative and commercial studio practice, including: - developing sophisticated skills with image and colour - how to make effective use of context in your work - strategies for a career in design You''ll learn how history and technology shape print design, plus how to balance innovation with industry requirements, including fashion, home interiors, giftware and stationery. There''s practical advice on developing a professional portfolio, and how good communication skills can get your work noticed. This updated edition includes expanded sections on digital design and social media, and their impact on portfolio development, manufacturing, and promotion, as well as advice on establishing an ethical, sustainable practice for the future.
ENGLISH

Fundamentals Of Children And Young People'S Anatomy And Physiology - A Textbook For Nursing And Healthcare Students

~~58,23€~~ 46,58€ 20% OFF + 5% CARD

 Fundamentals of Children and Young People’s Anatomy and Physiology contains the critical knowledge required to provide safe and effective care to young people. Emphasising the application of evidence-based theory to practice, this comprehensive yet accessible textbook helps nursing and healthcare students understand how children’s anatomical and physiological systems influence disease processes and treatment options differently than in adults. Highly visual, succinct yet comprehensive, this textbook presents an overview of the structure and function of each body system, supported by clinical applications demonstrating how the concepts relate to nursing in practice. Fully revised to reflect the Future Nurse Curriculum Standards, this second edition contains a new chapter on physical growth and development, discussion of social, political, and environmental impacts to children’s health and wellbeing, updated problems and activities, and more. Each chapter includes a range of effective pedagogical tools, such as learning objectives, clinical considerations, body maps, and self-assessment questions. Designed to prepare students for their careers in delivering high-quality care for children in a range of settings, this leading textbook: <ul> <li>Provides information on the anatomical and physiological changes that leads to an altered state of health</li> <li>Emphasises clinical application throughout, applying the anatomy and physiology to common health conditions in children</li> <li>Offers a structured and comprehensive approach to child-related anatomy and physiology theory to prepare students for practice</li> </ul> Fundamentals of Children and Young People’s Anatomy and Physiology is essential reading for nursing and healthcare students, and a useful reference for nurses, nursing associates, healthcare assistants, assistant practitioners, and other professionals working in the field. All content is reviewed by students for students. If you would like to be one of our student reviewers, go to www.reviewnursingbooks.com to find out more.
ENGLISH

Fundamentals Of Pharmacology - For Nursing And Healthcare Students

~~48,96€~~ 39,17€ 20% OFF + 5% CARD

 For Nursing Healthcare Students. Specifically designed for nursing and healthcare students, this resource will help readers develop their competence and confidence within the field of pharmacology enabling them to recognise and respond compassionately to the needs of those they offer care to and work in partnership with those receiving care.
ENGLISH

Fundamentals Of Person-Centred Healthcare Practice

~~50,28€~~ 40,22€ 20% OFF + 5% CARD

 Fundamentals of Person-Centred Healthcare Practice presents evidence-based perspectives on a broad range of approaches to person-centred practice in healthcare. Featuring contributions from internationally recognised experts in the field, this valuable textbook helps students and staff across healthcare disciplines understand the essential concepts of person-centred practice in various health-related contexts. Using the Person-centred Practice Framework—an innovative theoretical model based on more than two decades of research and practice—students develop a strong understanding of the different components of person-centredness, their connections and interactions, and how they can be implemented to promote positive healthcare experiences for care providers, service-users, and families. Recognising the dynamic and complex nature of person-centredness, the text emphasises the importance of a common language and a shared understanding of person-centred practice in all areas of healthcare, from hospital and social care systems, to mental health, learning disability, and rehabilitation services. This practical and insightful introduction to the subject: <ul> <li>Provides engaging, student-friendly coverage of the central principles and practice of person-centredness within a multi-professional and interdisciplinary context</li> <li>Features cases and examples of person-centred practice in curricula worldwide</li> <li>Includes activities designed to support person-centred practitioner development</li> <li>Discusses the future of person-centred facilitation, learning and practice</li> <li>Offers real-world guidance on providing a holistic approach to developing person-centred relationships that facilitate meaningful connections with others</li> </ul> Fundamentals of Person-Centred Healthcare Practice is an indispensable resource for nursing and allied health professionals, and an important reference work for educators, facilitators, supervisors and healthcare practitioners.
ENGLISH

Bgp Design And Implementation

by Micah Bartell e Randy Zhang

~~71,54€~~ 57,23€ 20% OFF + 5% CARD

 This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version. Learn practical guidelines for designing and deploying a scalable BGP routing architecture <ul> <li>Up-to-date coverage of BGP features like performance tuning, multiprotocol BGP, MPLS VPN, and multicast BGP</li> <li>In-depth coverage of advanced BGP topics to help design a complex BGP routing architecture</li> <li>Practical design tips that have been proven in the field </li> <li>Extensive configuration examples and case studies</li> </ul> BGP Design and Implementation focuses on real-world problems and provides not only design solutions, but also the background on why they are appropriate and a practical overview of how they apply into a top-down design. The BGP protocol is being used in both service provider and enterprise networks. The design goals of these two groups are different, leading to different architectures being used in each environment. The title breaks out the separate goals, and resulting solutions for each group to assist the reader in further understanding different solution strategies. This book starts by identifying key features and functionality in BGP. It then delves into the topics of performance tuning, routing policy development, and architectural scalability. It progresses by examining the challenges for both the service provider and enterprise customers, and provides practical guidelines and a design framework for each. BGP Design and Implementation finishes up by closely looking at the more recent extensions to BGP through Multi-Protocol BGP for MPLS-VPN, IP Multicast, IPv6, and CLNS. Each chapter is generally organized into the following sections: Introduction, Design and Implementation Guidelines, Case Studies, and Summary.
ENGLISH

Cisco Telepresence Fundamentals

by Alan Glowacki, Kevin Mcmenamy, Roland Saville e Tim Szigeti

~~30,91€~~ 24,73€ 20% OFF + 5% CARD

 Cisco TelePresence™ Systems (CTS) create live, face-to-face meeting experiences, providing a breakthrough virtual conferencing and collaboration experience that transcends anything previously achievable by videoconferencing. Although the business case for deploying CTS is compelling, implementing it requires advanced knowledge of the latest networking technologies, an attention to detail, and thorough planning. In this book, four leading CTS technical experts cover everything you need to know to successfully design and deploy CTS in your environment. The authors cover every element of a working CTS solution: video, audio, signaling protocols and call processing, LAN and WAN design, multipoint, security, inter-company connectivity, and much more. They deliver start-to-finish coverage of CTS design for superior availability, QoS support, and security in converged networks. They also present the first chapter-length design guide of it’s kind detailing the room requirements and recommendations for lighting, acoustics, and ambience within various types of TelePresence rooms. Cisco Telepresence Fundamentals is an indispensable resource for all technical professionals tasked with deploying CTS, including netadmins, sysadmins, audio/video specialists, VoIP specialists, and operations staff. This is the only book that: <ul> <li>Introduces every component of a complete CTS solution and shows how they work together </li> <li>Walks through connecting CTS in real-world environments </li> <li>Demonstrates how to secure virtual meetings using Cisco firewalls and security protocols </li> <li>Includes a full chapter on effective TelePresence room design </li> <li>Walks through every aspect of SIP call signaling design, including both single-cluster and intercluster examples for use in a TelePresence environment </li> <li>Provides prequalification, room, and network path assessment considerations to help you anticipate and avoid problems</li> </ul> Tim Szigeti, CCIE® No. 9794, technical leader within the Cisco® Enterprise Systems Engineering team, is responsible for defining Cisco TelePresence network deployment best practices. He also coauthored the Cisco Press book End-to-End QoS Network Design. Kevin McMenamy, senior manager of technical marketing in the Cisco TelePresence Systems Business Unit, has spent the past nine years at Cisco supporting IP videoconferencing, video telephony, and unified communications. Roland Saville, technical leader for the Cisco Enterprise Systems Engineering team, tests and develops best-practice design guides for Cisco TelePresence enterprise deployments. Alan Glowacki is a Cisco technical marketing engineer responsible for supporting Cisco TelePresence customers and sales teams. <ul> <li>Use Cisco TelePresence Systems (CTS) to enhance global teamwork and collaboration, both within your own enterprise and with your customers, partners, and vendors </li> <li>Understand how the various components of the Cisco TelePresence Solution connect and work together </li> <li>Integrate CTS into existing LAN, enterprise, and service provider networks </li> <li>Successfully design and deploy a global TelePresence network </li> <li>Understand the importance of room dimensions, acoustics, lighting, and ambience and how to properly design the physical room environment </li> <li>Provide the high levels of network availability CTS requires </li...
ENGLISH

Cisco Ios Xr Fundamentals

by Dawit Birhanu, Mark Ghattas, Mobeen Tahir e Syed Natif Nawaz

~~62,26€~~ 49,81€ 20% OFF + 5% CARD

 Cisco IOS XR Fundamentals is a systematic, authoritative guide to configuring routers with Cisco IOS® XR, the next-generation flagship Cisco® Internet operating system. In this book, a team of Cisco experts brings together quick, authoritative, and example-rich reference information for all the commands most frequently used to configure and troubleshoot Cisco IOS XR-based routers in both service provider and enterprise environments. The authors walk you through the details of the Cisco IOS XR architecture and explain commands in the new Cisco IOS XR CLI wherever required. They present concise explanations of service provider requirements and internetwork theory, backed by proven sample configurations for IOS XR services, MPLS, multicast, system management, system security, routing, and interfaces. Cisco IOS XR Fundamentals is an indispensable resource for designing, implementing, troubleshooting, administering, or selling networks containing Cisco IOS XR-supported routers. This is the only Cisco IOS XR book that: <ul> <li>Clearly explains how Cisco IOS XR meets the emerging requirements of both current and future networks </li> <li>Gives network professionals extensive information for simplifying migration and taking full advantage of Cisco IOS XR’s new power</li> <li>Presents detailed, tested configuration examples that network professionals can apply in their own networks</li> <li>Walks through using new Cisco IOS XR features and the In-Service Software Upgrade (ISSU) process to minimize downtime and cost</li> <li>Use Cisco IOS XR to deliver superior scalability, availability, security, and service flexibility</li> <li>Understand the Cisco IOS XR distributed, modular architecture</li> <li>Design, implement, and troubleshoot networks containing Cisco IOS XR-supported routers</li> <li>Configure Cisco IOS XR routing, including RIP, IS-IS, OSPF, and EIGRP</li> <li>Learn BGP implementation details specific to Cisco IOS XR and using RPL to influence policies</li> <li>Manage IP addresses and Cisco IOS XR services</li> <li>Secure Cisco IOS XR using standard and extended ACLs, prefix lists, and uRPF</li> <li>Master all facets of MPLS configuration, including LDP, L3VPN, and TE</li> <li>Configure PIM, IGMP, and static RP multicast </li> <li>Optimize networks using advanced Cisco IOS XR features, including secure domain routers </li> <li>Learn building blocks of Multishelf, and understand configurations and migration techniques</li> </ul> This book is part of the Cisco Press® Fundamentals Series. Books in this series introduce networking professionals to new networking technologies, covering network topologies, sample deployment concepts, protocols, and management techniques.
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Data Center Fundamentals

by Mauricio Arregoces e Maurizio Portolani

~~79,49€~~ 63,59€ 20% OFF + 5% CARD

 Helps network operators, and network and design engineers understand the fundamental concepts behind the design and scaling of web-hosting, e-commerce, and IP-based server farms using the Cisco Systems Data Center technologies. This book includes overviews of Data Centers, applications and servers, Data Center security, and server load balancing.
ENGLISH

Fundamentals Of Pharmacology - For Nursing And Healthcare Students

47,25€ + 10% CARD

free shipping

 For Nursing Healthcare Students. Specifically designed for nursing and healthcare students, this resource will help readers develop their competence and confidence within the field of pharmacology enabling them to recognise and respond compassionately to the needs of those they offer care to and work in partnership with those receiving care.
ENGLISH

Fundamentals Of Illustration

by Lawrence Zeegen

~~34,57€~~ 27,66€ 20% OFF + 5% CARD

 Introduces students to the various aspects of illustration. This title provides a fresh introduction to the key elements of the discipline and takes the student step-by-step through the key processes, themes and applications in illustration.
ENGLISH

Fundamentals Of Fashion Design

by Jenny Udale e Richard Sorger

~~39,34€~~ 31,47€ 20% OFF + 5% CARD

 The Fundamentals of Fashion Design provides a fully illustrated introduction to the key elements of fashion design, from the initial concept of a fashion idea to realizing it in 3D form. Writing with clarity and precision, Richard Sorger and Jenny Udale explain the entire fashion design process, including research and design, fabrics and their properties, construction methods and how to form and promote a collection. This third edition has been updated to include the latest design and construction techniques and stunning new visual examples. New and updated interviews with practitioners working for leading fashion brands offer key insights into succeeding in the industry today and a preface by fashion designer and instructor Shelley Fox introduces and contextualizes the new edition. Exercises also help readers to discover and experiment with design techniques first hand. Overall, this book is a rich and dynamic resource that will inspire readers to develop their own design work and embark on a career in fashion with confidence, proficiency and enthusiasm. FEATURED INTERVIEWS Mårten Andreasson, & Other Stories Alan Humphrey Bennett, Paul Smith Kristin Forss, Marni Barry Grainger, Timberland Louise Gray Peter Jensen Gahee Lim Winni Lok Michele Manz, Current/Elliott Chantal Williams, Old Navy
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Fundamentals Of Digital Fashion Marketing

by Clare Harris

~~38,15€~~ 30,52€ 20% OFF + 5% CARD

 The Fundamentals of Digital Fashion Marketing introduces and explores contemporary digital marketing practices within the fashion industry. Clare Harris clearly explains key digital marketing strategies and examines and illustrates their role in fashion through exciting and memorable industry examples. Marketing practices covered include online marketing, social media, video, mobile technologies, in-store technologies, augmented reality and digital spaces. The text features interviews and case studies from some of fashion''s biggest brands and most cutting-edge marketing companies, while also promoting active learning through engaging activities and exercises. This all combines to create a book that will inform, stimulate and inspire the next generation of creative marketers.
ENGLISH

Fundamentals Of Typography

by Gavin Ambrose, Paul Harris e Sallyanne Theodosiou

~~35,76€~~ 28,61€ 20% OFF + 5% CARD

 Demonstrating the power and variety of typography from hand-drawn to kinetic, this fully updated new edition of The Fundamentals of Typography covers the principles of using type across a range of media. Starting with a comprehensive introduction to the history of typography, the authors provide detailed explanations and inspirational examples of type usage from leading practitioners from around the world. With expanded practice exercises and four new case studies, this book gives students everything they need to know to use type effectively and creatively.
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