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Treasure is a South Korean boy band formed by YG Entertainment, which officially debuted in August 2020. The group was formed through the survival program "YG Treasure Box," which aired between 2018 and 2019. Initially, the group was supposed to be divided into two sub-units, Treasure and Magnum, but YG Entertainment decided to unite the members into a single group called Treasure. The group consists of 10 members: Hyunsuk, Jihoon, Yoshi, Junkyu, Jaehyuk, Asahi, Doyoung, Haruto, Jeongwoo, and Junghwan. Treasure quickly stood out in the K-pop scene for their talent, energy, and strong stage presence.

Treasure made their official debut in August 2020 with the single "BOY," part of the single album "The First Step: Chapter One." "BOY" was an immediate success, standing out for its powerful beats, intense choreography, and catchy chorus. The single album quickly sold over 200,000 copies, establishing Treasure as one of the most promising newcomers of the year.

Following the success of "BOY," Treasure released two more singles as part of "The First Step" series: "I Love You" in September 2020 and "MMM" in November 2020. Both songs maintained the same energetic and captivating style that marked the group's debut, further solidifying their popularity both in South Korea and internationally. "The First Step" series culminated in January 2021 with the release of "The First Step: Treasure Effect," the group's first full-length studio album. The album included all previous singles, as well as new tracks like "My Treasure," which featured a more optimistic and melodic sound.

Treasure's initial success was impressive, especially considering they debuted amidst the COVID-19 pandemic, which limited opportunities for promotion and live performances. Despite these difficulties, the group managed to build a global fanbase, known as "Treasure Makers" or "Teume," thanks to their catchy music and strong fan interaction through social media and online content.

In 2021, Treasure continued to expand its presence in the K-pop scene with the release of more music and visual content. The group also stood out for its diversity, with members from different backgrounds and nationalities, including Koreans and Japanese, which allowed them to attract a global audience.

Treasure is known for its strong work ethic and the members' involvement in creating their music. Members like Hyunsuk, Yoshi, and Haruto have actively contributed to composing and writing lyrics, allowing the group to express their own emotions and experiences through music.

In addition to their music, Treasure is known for their energetic and charismatic stage presence, with live performances that highlight each member's dance and vocal abilities. The group quickly became a regular presence on music programs and award shows, winning several "Breakthrough Artist" awards in 2020 and 2021.

In 2022, Treasure released the mini-album "The Second Step: Chapter One," which included the single "JIKJIN." The album was another success, demonstrating the group's continued growth in popularity and musical maturity. The group also began performing live shows and events, further solidifying their connection with fans.

With a career still on the rise, Treasure has shown enormous potential to become one of the leading boy bands of the new generation of K-pop. The combination of talent, charisma, and a multifaceted approach to music and entertainment ensures that Treasure will continue to grow and leave its mark on the global music industry.