Wine Wars

The Mondavi Affair, Globalisation And "Terroir"

by Olivier Torres
language: english
Publisher: Palgrave Macmillan, July of 2006 ‧
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Describes Californian-based wine producer Robert Mondavi's failure to set up business in a small, world-renowned wine-producing village in the south of France. This work illustrates the importance of culture, history, geography and economic and political systems in conditioning our spirit of enterprise and the way in which we do business.

Wine Wars

The Mondavi Affair, Globalisation And "Terroir"

by Olivier Torres

Property Description
ISBN: 9780230002104
Publisher: Palgrave Macmillan
Release Date: July of 2006
Language: English
Cover: Hardcover
Pages: 170
Format: Book
Categories: Books in English > Management > Management and Organization
EAN: 9780230002104