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Wine Wars
The Mondavi Affair, Globalisation And "Terroir"
language: english
Publisher:
Palgrave Macmillan, July of 2006 ‧
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SYNOPSIS
Describes Californian-based wine producer Robert Mondavi's failure to set up business in a small, world-renowned wine-producing village in the south of France. This work illustrates the importance of culture, history, geography and economic and political systems in conditioning our spirit of enterprise and the way in which we do business.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9780230002104 |
| Publisher: | Palgrave Macmillan |
| Release Date: | July of 2006 |
| Language: | English |
| Cover: | Hardcover |
| Pages: | 170 |
| Format: | Book |
| Categories: |
Books in English
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Management
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Management and Organization
|
| EAN: | 9780230002104 |
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