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Welcome To The Creative Age
Bananas, Business And The Death Of Marketing
language: english
Publisher:
JOHN WILEY & SONS INC, June of 2002 ‧
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SYNOPSIS
This book sets out a new agenda for business. Central to the new approach are the notions of "purpose--ideas" (what you are for) and "interventions" (what you do), both of which demand creativity.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9780470844991 |
| Publisher: | JOHN WILEY & SONS INC |
| Release Date: | June of 2002 |
| Language: | English |
| Cover: | Hardcover |
| Pages: | 292 |
| Format: | Book |
| Categories: |
Books in English
>
Management
>
Marketing
Books in English > Others |
| EAN: | 9780470844991 |
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Copy, Copy, Copy30%JOHN WILEY & SONS INC23,65€
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Creative SuperpowersBoundless Publishing Group Ltd9,46€