We Interrupt This Newscast
How To Improve Local News And Win Ratings, Too
language: english
Publisher:
CAMBRIDGE UNIVERSITY PRESS, April of 2007 ‧
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SYNOPSIS
This book shows that 'how' a story is reported is more important for building ratings than what the story is about. Local journalists can succeed by putting in the effort to get good stories, finding and balancing sources, seeking out experts, and making stories relevant to the local audience.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9780521871150 |
| Publisher: | CAMBRIDGE UNIVERSITY PRESS |
| Release Date: | April of 2007 |
| Language: | English |
| Cover: | Hardcover |
| Pages: | 244 |
| Format: | Book |
| Categories: |
Books in English
>
Social Sciences and Humanities
>
Communication and Journalism
|
| EAN: | 9780521871150 |