language: english
Publisher: CAMBRIDGE UNIVERSITY PRESS, April of 2007 ‧
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This book shows that 'how' a story is reported is more important for building ratings than what the story is about. Local journalists can succeed by putting in the effort to get good stories, finding and balancing sources, seeking out experts, and making stories relevant to the local audience.

We Interrupt This Newscast

How To Improve Local News And Win Ratings, Too

by Tom Rosenstiel, Walter Dean, Todd (Assistant Professor, University Of Hawaii, Hilo) Belt, Atiba Pertilla, Marion (Wellesley College, Massachusetts) Just e Dante Chinni

Property Description
ISBN: 9780521871150
Publisher: CAMBRIDGE UNIVERSITY PRESS
Release Date: April of 2007
Language: English
Cover: Hardcover
Pages: 244
Format: Book
Categories: Books in English > Social Sciences and Humanities > Communication and Journalism
EAN: 9780521871150