Capa do artigo Vulcans, Earthlings And Marketing Roi

Vulcans, Earthlings And Marketing Roi

Getting Finance, Marketing And Advertising Onto The Same Planet

by David Rutherford e Jonathan Knowles
language: english
Publisher: WILFRID LAURIER UNIVERSITY PRESS, December of 2007 ‧
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Establishes that finance, marketing, and advertising share common ground in the value of brands. This book reviews the evidence for the business impact of marketing and advertising, summarizing key research and practical experience.

Vulcans, Earthlings And Marketing Roi

Getting Finance, Marketing And Advertising Onto The Same Planet

by David Rutherford e Jonathan Knowles

Property Description
ISBN: 9781554580316
Publisher: WILFRID LAURIER UNIVERSITY PRESS
Release Date: December of 2007
Language: English
Cover: Softcover
Pages: 174
Format: Book
Categories: Books in English > Management > Management and Organization
EAN: 9781554580316

JONATHAN KNOWLES

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