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Videostyle In Presidential Campaigns
Style And Content Of Televised Political Advertising
language: english
Publisher:
BLOOMSBURY PUBLISHING PLC, October of 2000 ‧
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SYNOPSIS
This study examines the use of televised political advertising in American presidential elections from 1952 onward. Since then, advertising has played a major role in American presidential campaigns, with political spots becoming the dominant form of communication between voters and candidates.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9780275940713 |
| Publisher: | BLOOMSBURY PUBLISHING PLC |
| Release Date: | October of 2000 |
| Language: | English |
| Dimensions: | 156 x 235 x 24 mm |
| Cover: | Hardcover |
| Pages: | 240 |
| Format: | Book |
| Collection: | Praeger Series In Political Communication |
| Categories: |
Books in English
>
Social Sciences and Humanities
>
Communication and Journalism
|
| EAN: | 9780275940713 |
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