Videostyle In Presidential Campaigns

Style And Content Of Televised Political Advertising

by Lynda Kaid
language: english
Publisher: BLOOMSBURY PUBLISHING PLC, October of 2000 ‧
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This study examines the use of televised political advertising in American presidential elections from 1952 onward. Since then, advertising has played a major role in American presidential campaigns, with political spots becoming the dominant form of communication between voters and candidates.

Videostyle In Presidential Campaigns

Style And Content Of Televised Political Advertising

by Lynda Kaid

Property Description
ISBN: 9780275940713
Publisher: BLOOMSBURY PUBLISHING PLC
Release Date: October of 2000
Language: English
Dimensions: 156 x 235 x 24 mm
Cover: Hardcover
Pages: 240
Format: Book
Collection: Praeger Series In Political Communication
Categories: Books in English > Social Sciences and Humanities > Communication and Journalism
EAN: 9780275940713

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