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Video Economics
language: english
Publisher:
Harvard University Press, April of 1992 ‧
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SYNOPSIS
Video Economics is a rigorous yet accessible analysis of the economics and business strategies of the television industry. Owen and Wildman identify the complex chain of program producers, distributors, and retailers whose objectives are to obtain viewers in order to sell them to advertisers, to charge them an admission fee, or both.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9780674937161 |
| Publisher: | Harvard University Press |
| Release Date: | April of 1992 |
| Language: | English |
| Dimensions: | 155 x 235 x 22 mm |
| Cover: | Hardcover |
| Pages: | 384 |
| Format: | Book |
| Categories: |
Books in English
>
Social Sciences and Humanities
>
Communication and Journalism
Books in English > Others |
| EAN: | 9780674937161 |
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