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Valuing Customer Engagement

Valuing Customer Engagement

Strategies To Measure And Maximize Profitability

by V. Kumar
Book eBook
language: english
Publisher: Springer International Publishing AG, December of 2023 ‧
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In recent years, the concept of customer engagement has evolved as a powerful tool in the managerial toolkit of firms to incorporate a profitable approach to customer management.

Valuing Customer Engagement

Strategies To Measure And Maximize Profitability

by V. Kumar

Property Description
ISBN: 9783031432958
Publisher: Springer International Publishing AG
Release Date: December of 2023
Language: English
Dimensions: 155 x 235 x 20 mm
Cover: Hardcover
Format: Book
Collection: Palgrave Executive Essentials
Categories: Books in English > Others
EAN: 9783031432958

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