Capa do artigo Value Innovation Portfolio Management

Value Innovation Portfolio Management

Achieving Double-Digit Growth Through Customer Value

by Wayne Mackey e Ronald Lasser
language: english
Publisher: J ROSS PUBLISHING, September of 2006 ‧
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Presents a pioneering product-selection method based on high customer value, better business strategy alignment, and optimal investment intensity. This work includes case studies and examples that demonstrate significantly improved results using customer value as the yard-stick for product development.

Value Innovation Portfolio Management

Achieving Double-Digit Growth Through Customer Value

by Wayne Mackey e Ronald Lasser

Property Description
ISBN: 9781932159578
Publisher: J ROSS PUBLISHING
Release Date: September of 2006
Language: English
Dimensions: 152 x 229 x 20 mm
Cover: Hardcover
Pages: 296
Format: Book
Collection: Cotsen Advanced Seminars
Categories: Books in English > Management > Management and Organization
Books in English > Others
EAN: 9781932159578

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