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Unselling
The New Customer Experience
language: english
Publisher:
JOHN WILEY & SONS INC, October of 2014 ‧
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SYNOPSIS
UnSelling is about everything but the sell. We put all of our focus on the individual purchase transaction, while putting the rest of our business actions second. We've become blind to customer service, support, branding, experiences and even product quality.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781118943007 |
| Publisher: | JOHN WILEY & SONS INC |
| Release Date: | October of 2014 |
| Language: | English |
| Cover: | Hardcover |
| Pages: | 240 |
| Format: | Book |
| Collection: | J-B Ashe Higher Education Report Series (Aehe) |
| Categories: |
Books in English
>
Management
>
Marketing
|
| EAN: | 9781118943007 |
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