Under The Radar

Name: Under The Radar
Price: 42.81 EUR
Author: Richard Kirshenbaum e Jonathan Bond
ISBN: 9780471174691

Talking To Today'S Cynical Consumer

by Richard Kirshenbaum e Jonathan Bond

language: english

Publisher: JOHN WILEY & SONS INC, December of 1997 ‧ see product details

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SYNOPSIS

They advertised soft drinks on fruit and underwear on sidewalks. They employed Ed Koch to bring Snapple to the American heartland. They even used Imelda Marcos to sell Kenneth Cole shoes.

DETAILS

Under The Radar

Talking To Today'S Cynical Consumer

by Richard Kirshenbaum e Jonathan Bond
Property	Description
ISBN:	9780471174691
Publisher:	JOHN WILEY & SONS INC
Release Date:	December of 1997
Language:	English
Cover:	Hardcover
Pages:	256
Format:	Book
Categories:	Books in English > Management > Advertising
EAN:	9780471174691

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