Trust, Social Relations And Engagement

Understanding Customer Behaviour On The Web

by Donatella Padua
language: english
Publisher: Palgrave Macmillan, July of 2012 ‧
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Explains how all institutions have to turn their relationship with stakeholders into a 'social' one, which involves designing new Trust and Engagement strategies. A specific indication on how to build and measure value out of these strategies is offered by the innovative 'Value for Engagement Model'.

Trust, Social Relations And Engagement

Understanding Customer Behaviour On The Web

by Donatella Padua

Property Description
ISBN: 9780230391246
Publisher: Palgrave Macmillan
Release Date: July of 2012
Language: English
Cover: Hardcover
Pages: 231
Format: Book
Collection: Ide-Jetro Series
Categories: Books in English > Management > Management and Organization
EAN: 9780230391246

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