Toy Monster

The Big, Bad World Of Mattel

by Jerry Oppenheimer
language: english
Publisher: JOHN WILEY & SONS INC, February of 2010 ‧
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Explores Mattel's oddball corporate culture and eccentric, often bizarre, cast of characters. This book helps you discover how dangerous toys are actually nothing new to Mattel, and why its fearsomely litigious approach within the brutal toy business has helped their products dominate over potential rivals such as Bratz.

Toy Monster

The Big, Bad World Of Mattel

by Jerry Oppenheimer

Property Description
ISBN: 9780470548585
Publisher: JOHN WILEY & SONS INC
Release Date: February of 2010
Language: English
Cover: Softcover
Pages: 288
Format: Book
Collection: Metropolitan Museum Of Art S.
Categories: Books in English > Engineering > General Engineering
Books in English > Management > Management and Organization
Books in English > Others
EAN: 9780470548585