Total Quality Marketing

The Key To Regaining Market Shares

by Allan Reddy
language: english
Publisher: BLOOMSBURY PUBLISHING PLC, September of 1994 ‧
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Having achieved production quality, aggressive foreign firms are cleverly shifting emphasis to total quality marketing, which is a dynamic market-driven concept that goes beyond the currently popular total quality management approach.

Total Quality Marketing

The Key To Regaining Market Shares

by Allan Reddy

Property Description
ISBN: 9780899308937
Publisher: BLOOMSBURY PUBLISHING PLC
Release Date: September of 1994
Language: English
Cover: Hardcover
Pages: 200
Format: Book
Categories: Books in English > Management > Management and Organization
EAN: 9780899308937