Total Customer Value Management

Transforming Business Thinking

by Gautam Mahajan
language: english
Publisher: SAGE PUBLICATIONS INDIA PVT LTD, October of 2010 ‧
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Expands the realms and the understanding of Customer Value Management (CVM), and creates a management concept, that of Total Customer Value Management (Total CVM). This book illustrates how big companies in India, like Tata and Godrej, are embracing Total CVM to effect organizational transformation and change in business thinking.

Total Customer Value Management

Transforming Business Thinking

by Gautam Mahajan

Property Description
ISBN: 9788132103127
Publisher: SAGE PUBLICATIONS INDIA PVT LTD
Release Date: October of 2010
Language: English
Cover: Softcover
Pages: 308
Format: Book
Collection: Response Books
Categories: Books in English > Management > Management and Organization
EAN: 9788132103127

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