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Total Customer Value Management
Transforming Business Thinking
language: english
Publisher:
SAGE PUBLICATIONS INDIA PVT LTD, October of 2010 ‧
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SYNOPSIS
Expands the realms and the understanding of Customer Value Management (CVM), and creates a management concept, that of Total Customer Value Management (Total CVM). This book illustrates how big companies in India, like Tata and Godrej, are embracing Total CVM to effect organizational transformation and change in business thinking.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9788132103127 |
| Publisher: | SAGE PUBLICATIONS INDIA PVT LTD |
| Release Date: | October of 2010 |
| Language: | English |
| Cover: | Softcover |
| Pages: | 308 |
| Format: | Book |
| Collection: | Response Books |
| Categories: |
Books in English
>
Management
>
Management and Organization
|
| EAN: | 9788132103127 |
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