Capa do artigo Too Busy To Shop

Too Busy To Shop

Marketing To Multi-Minding Women

by Kelley M. Skoloda
language: english
Publisher: BLOOMSBURY PUBLISHING PLC, March of 2009 ‧
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That's a big mistake considering women spend $3.3 trillion annually on consumer products. Too Busy to Shop explains what marketers need to know about multi-mindingâ€"a word coined by Skoloda and Ketchumâ€"and its implications for companies seeking to speak to women buyers.

Too Busy To Shop

Marketing To Multi-Minding Women

by Kelley M. Skoloda

Property Description
ISBN: 9780313354878
Publisher: BLOOMSBURY PUBLISHING PLC
Release Date: March of 2009
Language: English
Dimensions: 155 x 254 x 23 mm
Cover: Hardcover
Pages: 192
Format: Book
Collection: Battleground
Categories: Books in English > Social Sciences and Humanities > Sociology
EAN: 9780313354878

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