Thirty-Second Politics

Political Advertising In The Eighties

by Montague Kern
language: english
Publisher: BLOOMSBURY PUBLISHING PLC, July of 1989 ‧
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"Although this is a scholarly work, it will be (or should be) required reading by all political campaign managers and media consultants; for it is full of information and insights, all supported by evidence, about what works and what doesn't in political campaigns." American Political Science Review

Thirty-Second Politics

Political Advertising In The Eighties

by Montague Kern

Property Description
ISBN: 9780275931957
Publisher: BLOOMSBURY PUBLISHING PLC
Release Date: July of 1989
Language: English
Cover: Softcover
Pages: 255
Format: Book
Collection: Zacks Series
Categories: Books in English > Politics > Politics in General
EAN: 9780275931957

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