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Think New Asean!
Rethinking Marketing Towards Asean Economic Community
language: english
Publisher:
McGraw-Hill Education (Asia), November of 2014 ‧
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SYNOPSIS
Presents for businesses to engage empowered and well-informed customers. This book brings marketers with strategies for the changing lifestyle, needs and wants of consumers. It offers insights on the transformations and developments in the region.
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| Property | Description |
|---|---|
| ISBN: | 9789814595162 |
| Publisher: | McGraw-Hill Education (Asia) |
| Release Date: | November of 2014 |
| Language: | English |
| Dimensions: | 162 x 237 x 22 mm |
| Cover: | Hardcover |
| Pages: | 264 |
| Format: | Book |
| Categories: |
Books in English
>
Management
>
Marketing
|
| EAN: | 9789814595162 |
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