The Successful Marketing Plan: How To Create Dynamic, Results Oriented Marketing

by Steve Wehrenberg, Roman Hiebing e Scott Cooper
language: english
Publisher: MCGRAW-HILL EDUCATION - EUROPE, October of 2011 ‧
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Updated and expandedâ€"the planning guide marketers have relied on for 20 years! A one-stop guide covering sales objectives, positioning, pricing, distribution, advertising, merchandising, and virtually every other function of marketing.

The Successful Marketing Plan: How To Create Dynamic, Results Oriented Marketing

by Steve Wehrenberg, Roman Hiebing e Scott Cooper

Property Description
ISBN: 9780071745574
Publisher: MCGRAW-HILL EDUCATION - EUROPE
Release Date: October of 2011
Language: English
Dimensions: 216 x 277 x 36 mm
Cover: Softcover
Pages: 608
Format: Book
Categories: Books in English > Management > Marketing
EAN: 9780071745574