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The Online Advertising Playbook
Proven Strategies And Tested Tactics From The Advertising Research Foundation
language: english
Publisher:
JOHN WILEY & SONS INC, May of 2007 ‧
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SYNOPSIS
Even as advertising opportunities grow, the Internet still only represents a small fraction of the total advertising market. This book is the first to leverage the Internet advertising opportunity, providing effectiveness metrics, creative principles for online advertising, budgeting practices, and much more.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9780470051054 |
| Publisher: | JOHN WILEY & SONS INC |
| Release Date: | May of 2007 |
| Language: | English |
| Cover: | Hardcover |
| Pages: | 320 |
| Format: | Book |
| Categories: |
Books in English
>
Management
>
Advertising
Books in English > Others |
| EAN: | 9780470051054 |
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