The New Emerging Market Multinationals: Four Strategies For Disrupting Markets And Building Brands

The New Emerging Market Multinationals outlines the disruptive compete from below strategies deployed by emerging-market multinationals (EMNCs) like HTC, Tata, Lenovo, TEMSA, LG, and Haier. It explains what incumbent multinationals need to know to compete and how other aspiring EMNCs can learn from the successes of these low-resource EMNCs.