Capa do artigo The New Ad Media Reality

The New Ad Media Reality

Electronic Over Print

by Barton C. White
language: english
Publisher: BLOOMSBURY PUBLISHING PLC, July of 1993 ‧
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This book will help all businesspeople and advertising managers understand why the electronic media must be the major player in all business advertising in order to maximize return on advertising investment and why the newspaper must be deemphasized in the complex matrix of the media mix.

The New Ad Media Reality

Electronic Over Print

by Barton C. White

Property Description
ISBN: 9780899307954
Publisher: BLOOMSBURY PUBLISHING PLC
Release Date: July of 1993
Language: English
Dimensions: 155 x 235 x 20 mm
Cover: Hardcover
Pages: 264
Format: Book
Collection: Cognition & Computing S.
Categories: Books in English > Social Sciences and Humanities > Communication and Journalism
EAN: 9780899307954

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