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The Money-Raising Nonprofit Brand
Motivating Donors To Give, Give Happily, And Keep On Giving
language: english
Publisher:
JOHN WILEY & SONS INC, April of 2014 ‧
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SYNOPSIS
Why commercial-style branding doesn't work for nonprofits and what does Taking its cue from for-profit corporations, the nonprofit world has increasingly turned to commercial-style branding to raise profiles and encourage giving. But it hasn't worked.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781118583425 |
| Publisher: | JOHN WILEY & SONS INC |
| Release Date: | April of 2014 |
| Language: | English |
| Dimensions: | 150 x 250 x 20 mm |
| Cover: | Hardcover |
| Pages: | 256 |
| Format: | Book |
| Collection: | Wiley Nonprofit Authority |
| Categories: |
Books in English
>
Management
>
Management and Organization
|
| EAN: | 9781118583425 |
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