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The Marketing Complex
Why Modern Marketers Need To Manage Multiplicity
language: english
Publisher:
KOGAN PAGE LTD, September of 2017 ‧
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SYNOPSIS
Benefit from a unique examination of the over-simplification of marketing, and how marketers run the risk of blurring the line between simplifying and simplistic to the detriment of their brand.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9780749481124 |
| Publisher: | KOGAN PAGE LTD |
| Release Date: | September of 2017 |
| Language: | English |
| Dimensions: | 156 x 234 x 20 mm |
| Cover: | Softcover |
| Pages: | 192 |
| Format: | Book |
| Collection: | Business Myths |
| Categories: |
Books in English
>
Management
>
Management and Organization
Books in English > Others |
| EAN: | 9780749481124 |
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