Capa do artigo The Marketing Complex

The Marketing Complex

Why Modern Marketers Need To Manage Multiplicity

by Giles Lury
language: english
Publisher: KOGAN PAGE LTD, September of 2017 ‧
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Benefit from a unique examination of the over-simplification of marketing, and how marketers run the risk of blurring the line between simplifying and simplistic to the detriment of their brand.

The Marketing Complex

Why Modern Marketers Need To Manage Multiplicity

by Giles Lury

Property Description
ISBN: 9780749481124
Publisher: KOGAN PAGE LTD
Release Date: September of 2017
Language: English
Dimensions: 156 x 234 x 20 mm
Cover: Softcover
Pages: 192
Format: Book
Collection: Business Myths
Categories: Books in English > Management > Management and Organization
Books in English > Others
EAN: 9780749481124

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