Capa do artigo The Management Of Business-To-Business Advertising

The Management Of Business-To-Business Advertising

A Working Guide For Small To Mid-Size Companies

by Stewart Ross
language: english
Publisher: BLOOMSBURY PUBLISHING PLC, July of 1986 ‧
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Stewart Ross's book, which represents the distillation of thirty years of professional experience in industrial advertising and promotion, is the only comprehensive and up-to-date working guide available for advertising, sales, and marketing managers of companies that manufacture products sold to other companies rather than to final consumers.

The Management Of Business-To-Business Advertising

A Working Guide For Small To Mid-Size Companies

by Stewart Ross

Property Description
ISBN: 9780899301631
Publisher: BLOOMSBURY PUBLISHING PLC
Release Date: July of 1986
Language: English
Dimensions: 156 x 234 x 11 mm
Cover: Hardcover
Pages: 175
Format: Book
Collection: Lynx House Books
Categories: Books in English > Management > Advertising
EAN: 9780899301631

ABOUT THE AUTHOR

Stewart Ross

Stewart Ross é um autor premiado de ficção e não ficção. Especializou-se em história - o seu livro Into the Unknown ganhou prémios no Reino Unido e nos EUA - e está traduzido em mais de vinte idiomas. Deu aulas de escrita criativa e profissional em universidades britânicas e francesas, e organiza com frequência palestras e workshops dentro e fora do Reino Unido.

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