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The Luxury Market In India
Maharajas To Masses
language: english
Publisher:
Palgrave Macmillan, August of 2012 ‧
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SYNOPSIS
A window into the highly complex Indian luxury market, providing strategies to guide brands in entering this high potential market and capturing the luxury rupee. Sets out to uncover strategies that will help to avoid market failure and leverage opportunities to win in India.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9780230336728 |
| Publisher: | Palgrave Macmillan |
| Release Date: | August of 2012 |
| Language: | English |
| Dimensions: | 141 x 222 x 20 mm |
| Cover: | Hardcover |
| Pages: | 217 |
| Format: | Book |
| Collection: | Quick Read |
| Categories: |
Books in English
>
Economics, Finance and Accounting
>
Economy
|
| EAN: | 9780230336728 |
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