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The Kikkoman Chronicles: A Global Compan
A Global Company With A Japanese Soul
language: english
Publisher:
MCGRAW-HILL EDUCATION - EUROPE, October of 1998 ‧
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SYNOPSIS
Combining ancient craftsmanship with modern technology and marketing innovations, Japan's Kikkoman Corporation has quietly become a $2 billion market leader. This book tells the fascinating story of how Kikkoman changed the course of international marketing, shrewdly adapting to 20th-century realities while never turning its back on centuries of tradition.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9780071347365 |
| Publisher: | MCGRAW-HILL EDUCATION - EUROPE |
| Release Date: | October of 1998 |
| Language: | English |
| Cover: | Hardcover |
| Pages: | 236 |
| Format: | Book |
| Categories: |
Books in English
>
Economics, Finance and Accounting
>
Economy
Books in English > History > Story |
| EAN: | 9780071347365 |