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The Intention Economy

When Customers Take Charge

by Doc Searls
language: english
Publisher: Harvard Business Review Press, May of 2012 ‧
27,04€
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Who owns the marketplace? Is it business - or the customer? This book lays out a map for an economy driven by consumer intent, where vendors can - and must - respond to the actual intentions of customers, instead of simply vying for customer attention in hopes of selling them what they might want.

The Intention Economy

When Customers Take Charge

by Doc Searls

Property Description
ISBN: 9781422158524
Publisher: Harvard Business Review Press
Release Date: May of 2012
Language: English
Dimensions: 162 x 242 x 21 mm
Cover: Hardcover
Pages: 320
Format: Book
Categories: Books in English > Management > Marketing
Books in English > Others
EAN: 9781422158524