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The Intention Economy
When Customers Take Charge
language: english
Publisher:
Harvard Business Review Press, May of 2012 ‧
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SYNOPSIS
Who owns the marketplace? Is it business - or the customer? This book lays out a map for an economy driven by consumer intent, where vendors can - and must - respond to the actual intentions of customers, instead of simply vying for customer attention in hopes of selling them what they might want.
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| Property | Description |
|---|---|
| ISBN: | 9781422158524 |
| Publisher: | Harvard Business Review Press |
| Release Date: | May of 2012 |
| Language: | English |
| Dimensions: | 162 x 242 x 21 mm |
| Cover: | Hardcover |
| Pages: | 320 |
| Format: | Book |
| Categories: |
Books in English
>
Management
>
Marketing
Books in English > Others |
| EAN: | 9781422158524 |
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