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The End Of Marketing As We Know It
language: english
Publisher:
HarperCollins Publishers, May of 2000 ‧
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SYNOPSIS
Sergio Zyman launched New Coke - one of the best documented and most spectacular marketing failures. The return of Classic Coke produced the biggest one-year rise ever. Zyman reveals his own marketing philosophy of "neo-marketing".
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9780006531845 |
| Publisher: | HarperCollins Publishers |
| Release Date: | May of 2000 |
| Language: | English |
| Dimensions: | 130 x 197 x 20 mm |
| Cover: | Softcover |
| Pages: | 272 |
| Format: | Book |
| Categories: |
Books in English
>
Management
>
Marketing
|
| EAN: | 9780006531845 |
ABOUT THE AUTHOR
Sergio Zyman
Sergio Zyman é atualmente fundador e CEO da Z Marketing, uma empresa diversificada de estratégias de marketing focada na promoção do marketing de classe mundial. Ele apareceu em publicações como New York Times, Wall Street Journal, Business Week e Fortune.
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